Responsibilities

• Support the execution of brand and product innovation initiatives across GNC’s owned brands and product categories.
• Compiling and analyzing consumer trends, market and industry insights, and competitive landscape to help identify innovation opportunities.
• Support the identification of assortment gaps and contribute ideas for new product concepts and improvements.
• Provide insights to ensure brands are positioned to deeply connect with the target consumer.
• Ensures all products and brands are meeting consumer expectations and align with brand standards across all touchpoints including product packaging, brand style guides, product sales sheets, and digital platforms.
• Assist in the development of product briefs, innovation concepts, and supporting materials.
• Help coordinate timelines, track project milestones, and ensure deliverables are completed on schedule.
• Contribute to business case inputs such as competitive benchmarking, pricing research, and product positioning.
• Serves as central liaison and brand expert with key stakeholders across the organization, including US and International Merchandising, Wholesale, Ecommerce/Marketplaces, Marketing, Product Design, Product Development, and Finance, for supplement brands within GNC’s owned brand portfolio.
• Additional duties as assigned.

Requirements

• Bachelor’s Degree in Marketing, Nutrition, Business or related field; or an equivalent combination of education and experience sufficient to successfully perform the key accountabilities of the job required
• 1-3 years experience in a brand management or R&D role, preferably in consumer-packaged goods or wellness industry
• Understanding of the supplement industry preferred
• Ability to understand consumer segmentation and consumer insights
• Experience identifying trends, innovative ideas, and actionable insights relevant for the brand
• High degree of proficiency MS Office Suite, Outlook & Internet applications
• Strong analytical, prioritizing, problem-solving, & planning skills
• Strong verbal and written communication skills (including analysis, interpretation, & reasoning)
• Ability to develop and maintain collaborative relationships with peers and colleagues across the organization
• Ability to work well autonomously and within a team in a fast-paced and deadline-oriented environment.
• Self-motivated with critical attention to detail, deadlines and reporting