Sr Associate Brand Manager, V8 Beverage

Responsibilities

• Lead the development and execution of V8’s long-term growth strategy across V8 Core, Splash, renovation initiatives, and future innovation platforms.
• Identify and prioritize growth opportunities using consumer insights, marketplace trends, competitive intelligence, and business performance data.
• Help build and execute a 3-5 year growth roadmap focused on increasing household penetration, consumption, and usage occasions.
• Support portfolio strategy by identifying opportunities to optimize assortment, strengthen the core business, and improve innovation productivity.
• Develop a deep understanding of consumers, customers, category trends, and competitive dynamics to inform business recommendations.
• Translate consumer and marketplace insights into actionable strategies and recommendations for senior leadership.
• Lead and support innovation and renovation initiatives from concept development through commercialization and post-launch evaluation.
• Manage cross-functional project teams through stage-gate processes, ensuring initiatives are delivered on time, within budget, and aligned with business objectives.
• Monitor business performance across sales, share, penetration, distribution, velocity, and profitability metrics.
• Synthesize data and insights into compelling stories and recommendations that drive decision-making and business results.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 6+ years of experience in Brand Management, Innovation, Marketing, or related commercial functions.
• Experience supporting innovation, commercialization, or product renovation initiatives.
• Strong business acumen and analytical skills with the ability to translate complex data into actionable recommendations.
• Proven ability to lead cross-functional projects and manage multiple priorities simultaneously.
• Experience developing business cases and supporting stage-gate decision processes.
• Strong communication, presentation, and storytelling skills.
• Ability to influence stakeholders and build alignment across multiple functions and levels of leadership.
• Experience leveraging consumer insights, syndicated data, retailer data, and financial analysis to inform business decisions.
• Strong project management, prioritization, and organizational skills.

Preferred

• MBA or advanced business degree.
• Consumer Packaged Goods (CPG) experience.
• Food and beverage industry experience.
• Experience leading innovation or renovation projects from concept through launch.
• Familiarity with household penetration, category growth strategies, and portfolio management.
• Experience working within complex, matrixed organizations.
• Knowledge of Integrated Business Planning and Annual Operating Planning processes.
• Passion for consumer insights, innovation, and building iconic brands.

Benefits

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell’s offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ – free access to the fitness center.
• Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.