Responsibilities

• Contribute to the development and deployment of the short-term and long-term brand strategy.
• Assists in development and execution of multi-year brand strategic plan by providing appropriate category/consumer/competitive insights and analyses, and by managing key issues and projects in support of business objectives.
• Leads commercialization efforts for marketing. Communicates and collaborates effectively to ensure that cross functional groups understand project objectives, timelines, and measures of success.
• Identify, evaluate and prioritize growth opportunities in partnership with Sales and lead Commercial team in assessing opportunity feasibility and developing go-to-market launch plan.
• Manage portfolio profitability, including assortment optimization, demand forecasting, inventory management, business case assessment and monthly performance reporting.
• Partner with Channel Marketing and Category management teams to ensure Sales efforts aligned with overall brand strategy, including creation of selling stories and communication / release of sales-related materials to field team.
• Participate in planning and execution of consumer marketing campaigns and activities including developing creative for Social and Digital media assets
• Participate in developing strategy and execution of year-round Gaming program including the annual Tentpole Moment
• Lead organic content strategy and execution in partnership with creative agency ensuring creative and messaging aligns with brand standards, drives brand goals and resonates with target consumer.
• Lead monthly business performance analysis, responsible for developing monthly reporting suite and proactively identifying new trends, risks and opportunities to the business

Requirements

• Strong project management skills: Ability to multi-task and to leverage peer influence to drive projects to on-time completion.
• Strong oral/written communication skills
• Strong analytical ability
• Strong creative & problem solving ability
• Ability to learn quickly, with agility
• Comfort working independently & with ambiguity
• Desire to operate in fast-paced, hands-on environment
• Bias for action & passion for delivering results
• Bachelor's degree required, MBA with Marketing/Strategy emphasis preferred
• 4+ years of post-graduate marketing experience, US Consumer Goods preferred

Benefits

• At Ferrara, we're proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual bonus based on company performance. Learn more about our benefits at https://flimp.live/Ferrara-Benefits-Resource-Center