Responsibilities

• Contribute to the development and execution of brand strategy, including the Annual Brand Plan, HCP Engagement Plan, and budget allocation.
• Partner cross-functionally (Sales, Market Insights, Regional Marketing, Medical Affairs, and others) to define HCP segmentation, align messaging and tactics, and support field tools, training, and execution.
• Design and execute omnichannel HCP engagement strategies, using data and insights to measure performance and continuously optimize impact.
• Lead scientific engagement efforts, including KOL strategy, speaker bureau, and peer-to-peer programs, while building strong relationships with key HCPs.
• Oversee brand presence at national, regional, and local congresses and medical meetings; support field-led educational initiatives.
• Develop clear, compelling HCP marketing content that translates complex scientific data; ensure consistency and compliance across channels.
• Manage external agencies (creative, media, digital) and budgets to ensure timely, high-quality execution and accurate financial tracking.
• Collaborate closely with cross-functional partners (e.g., Legal, Compliance, Medical Affairs, Market Access, Patient teams, Field, Global) to ensure alignment and flawless execution.
• Monitor market trends, competitive dynamics, and customer insights to inform strategy, guide decision-making, and identify growth opportunities.
• Serve as a subject matter expert on the product, disease area, and treatment landscape.

Requirements

• 3+ years of HCP marketing experience
• Excellent communication, storytelling, and presentation skills; simplifies complex information for diverse audiences
• Strong analytical and problem-solving skills; uses market research and performance data to inform decisions
• Deep understanding of HCP promotion and field sales dynamics, including drivers of field adoption
• Ability to develop clear, differentiated, and compliant messaging with high clinical credibility
• Strong project management and operational execution skills; manages multiple workstreams, vendors, and deadlines effectively
• Experience managing agencies, budgets, and complex project plans with strong attention to detail
• Demonstrates cross-functional leadership and ability to influence without authority
• Ability to manage multiple projects with accuracy, efficiency, and independence
• Builds strong working relationships across teams and stakeholders

Preferred

• MBA preferred, with 6+ years of relevant experience in pharmaceutical product marketing, sales, or pharmaceutical advertising agency work.
• Experience managing Advertising Agency of Record (AOR) activities.
• Experience in Endocrinology and/or rare diseases is a plus.