Responsibilities

• Lead with clarity and kindness to motivate and galvanize the bareMinerals organization across a multidisciplinary team spanning brand marketing, activation, community, and creative.
• Serve as a player/coach — able to set strategy and also roll up your sleeves alongside the team as a problem solver.
• Foster a positive culture and cohesion alongside Orveon’s other two brands, sharing best practices in a collaborative spirit.
• Mentor and develop your team, and build the agency/vendor bench that lets a lean internal team punch above its size.
• Inspire and lead innovation with a focus on first-to-market clean beauty, partnering with Product Development on the pipeline.
• Collaborate with the CMO to define and oversee go-to-market strategy for new products, staying authentic to the brand's identity.
• Lead cross-functional teams — Consumer Engagement, Commercial Sales, Supply Chain, R&D, and Finance — to ensure seamless execution of product launch plans.
• Direct market analysis to understand customer needs and the competitive landscape, and use it to sharpen positioning.
• Own bareMinerals' brand strategy and narrative globally, translating positioning into a clear, consistent, genuinely warm voice at every touchpoint.
• Build full-funnel brand awareness across earned, owned, social, partnerships, and community — measured by how many of the right people know, understand, and choose bareMinerals, not just how much coverage gets generated.

Requirements

• 12+ years of marketing experience leading consumer-focused, community-driven brands at scale, ideally in color cosmetics, skincare, or a related beauty category, with a global reach.
• A track record connecting brand investment to business outcomes — revenue, retail velocity, share of voice, brand health — not just activity.
• Experience building or scaling community, creator, or influencer advocacy programs with both an organic and performance lens.
• Experience owning a brand budget and managing a roster of creative, production, and experiential agencies.
• Strong retail commercial acumen, including experience with Sephora and/or Ulta Beauty trade and field dynamics.
• An innovator who has brought new products to market from concept through launch, keeping focus on consumer desire and brand ethos.
• Naturally curious about the color cosmetics and clean beauty space — fluent in consumer trends, competitor activity, and market dynamics.
• Strong financial acumen and the ability to interpret financial data to make informed business decisions.
• Proven people leadership — has built, led, and developed multidisciplinary teams across brand, marketing, and creative functions.
• Digital/social-first fluency alongside traditional marketing channel expertise.

Benefits

• Hybrid First — 3 days per week in office, balancing virtual and face-to-face interactions.
• Work From Anywhere — Freedom to work six (6) weeks annually from the location of your choice.
• Complimentary Products — Free and discounted products on new releases and fan-favorites.
• Professional Development — Exposure to senior leadership in a flat organization, learning and development programs, and career advancement opportunities.
• Community Engagement — Volunteer opportunities in the communities in which we live and work.