Responsibilities

• As a Brand Marketing Manager, Wine Innovation for GALLO, you will help shape the future of wine by participating in the development, testing and management of new-to-world brands and products.
• In this highly visible role, you will drive brand-building initiatives that create meaningful business impact while ensuring brand strategies support growth, profitability, and long-term portfolio health.
• Working closely with cross-functional teams, agency partners, sales organizations, distributors, and subject matter experts, you will translate consumer insights, market trends, and competitive intelligence into actionable marketing strategies.
• You will play a key role in developing go-to-market plans and integrated marketing programs that strengthen brand equity and drive commercial results.
• Success in this role requires a balance of creativity, strategic thinking, financial acumen, and brand management.
• You will manage multiple initiatives simultaneously, oversee marketing investments, support P&L management, and continuously evaluate performance to identify opportunities for optimization.
• Through collaboration, innovation, and a deep understanding of consumer behavior, you will help bring new brands and experiences to market.

Requirements

• Master's degree plus 3 years of brand marketing or new brand development experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 5 years of brand marketing or new brand development reflecting increasing levels of responsibility.
• Brand Management Experience.
• Required to travel up to 50% of the time to designated business locations and to support in-market expectations in order to effectively perform essential job responsibilities.
• Knowledge of the retail and on-premise channels.
• Experience managing multiple external agencies.
• Strong analytical & financial acumen.
• Ability to influence management, lead cross-functional teams, and work through others.
• Ability to effectively manage competing priorities and operate with a sense of urgency.
• Excellent written & verbal communication skills.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.

Preferred

• Master's degree plus 5 years of brand marketing or new brand development reflecting increasing levels of responsibility; OR Bachelor’s degree plus 7 years of brand marketing or new brand development, reflecting increasing levels of responsibility.
• Experience launching or introducing new brands or line extensions.
• Alc Bev industry experience.
• Solid understanding of 3-tier distribution system.

Benefits

• To view a full job description, please click here.
• We are committed to providing competitive compensation, perks, and a culture that supports your well-being. Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more! Additional information will be provided before your first interview.