Sr. Analyst Growth Marketing- Google Ads

New York City, NY (Hybrid)

$95K/yr – $110K/yrSenior Level2+ years exp

Posted 3 days ago

Job Summary

Own the end-to-end paid growth plan, leading SEM, product-feed optimization, and data-driven strategy to drive revenue and customer acquisition at scale.

  • Define and execute scalable growth initiatives across Google Shopping, Performance Max, and Search.
  • Lead data analysis and cross-functional alignment to optimize media mix and product data quality.

Job Description

Responsibilities

  • Scalable Growth & SEM Strategy
  • Deliver measurable growth in revenue and customer acquisition through expert management of Google Shopping, Performance Max, and Search.
  • Optimize efficiency through structured testing, smart bidding, and strategic budget allocation to ensure we are leading, not following, in the SEM space.
  • Partner with Product teams to unlock incremental performance by improving our product feed strategy and data quality.
  • Data-Driven Impact & Analysis
  • Identify high-impact opportunities for growth by conducting deep-dive analyses of campaigns, products, and customer segments.
  • Translate complex data into clear, actionable insights that influence high-level investment decisions.
  • Shift focus from standard platform KPIs to holistic business outcomes, ensuring every dollar spent drives long-term value.
  • Channel Innovation (SEO, GEO & Beyond)
  • Test into expansion opportunities across the full Google ecosystem, including YouTube, Display, Demand Gen, and Gmail.

Requirements

  • BS/BA in Marketing
  • 2–4+ years of experience in e-commerce, retail (Marketing or Planning), strategy consulting, or a high-growth analytical environment.
  • 2+ years of specific experience with Search marketing and Google Ads preferred.
  • You are a Tenacious problem-solver with "analytical horsepower" and a high tolerance for ambiguity.
  • You are an Innovative thinker who brings new ideas to the table and is not afraid to take creative risks to drive growth.
  • You are Passionate about Ad Tech and e-commerce, possessing a deep curiosity for how data can improve the shopper experience.
  • Above all, you are a Collaborative partner who communicates with Kindness and clarity, thriving in an environment where spirited debate leads to the best outcomes.
  • Feed Management: Experience with product feed tools like Rithum, Feedonomics, or Google Merchant Center is preferred.
  • Analytical Tools: High proficiency in Excel and PowerPoint is required; experience with Tableau or similar BI tools is a major plus.
  • Emerging Tech: A genuine interest in AdTech, GEO (Generative Engine Optimization) and the evolving AI search landscape.

Preferred

  • Feed Management: Experience with product feed tools like Rithum, Feedonomics, or Google Merchant Center is preferred.
  • Analytical Tools: Tableau or similar BI tools is a major plus.
  • Emerging Tech: A genuine interest in AdTech, GEO (Generative Engine Optimization) and the evolving AI search landscape.
  • 2+ years of specific experience with Search marketing and Google Ads preferred.

Benefits

  • Comprehensive Coverage: Robust health, dental, and vision insurance effective on the date of hire.
  • Time & Flexibility: Generous Flex Time Off (FTO) and flexible remote/hybrid work options that support a healthy work-life balance.
  • Culture: A supportive, inclusive culture that encourages innovation, safety, and creative risk-taking.
  • Community: Paid volunteer opportunities and regular DEI celebrations to foster a strong sense of community and collaboration.
  • Impact: The chance to make a real, measurable impact at a mission-driven, fast-growing company poised for major expansion.
Rue Gilt Groupe logo

Rue Gilt Groupe

3.0 Glassdoor

Rue Gilt Groupe is a leading off-price e-commerce portfolio company, connecting the next-generation shopper to world-class brands. We’ve defined the online treasure hunt through our daily sale events allowing a large, loyal member base to discover over 5,000 premium and luxury brands at prices up to 70% off full-price retail.Rue Gilt Groupe operates three complementary sites – Rue La La, Gilt, and ShopSimon.Our vision at RGG is to spark delight through daily discovery – we make shopping an occasion to celebrate. At the forefront of fashion and technology, we’re also in the business of sparking delight for our Associates. We inspire each other, our Members, and ourselves to push past the expected – every day. Our culture is rooted in our values and together we work to demonstrate being Kind, Passionate, Collaborative, Innovative, Tenacious and Empowered.

Founded in 2007
Boston, Massachusetts, USA
645 employees (182 in marketing)
52% recommend to a friend
69% CEO approval

Salaries

Posted range

$95K/yr – $110K/yr

Taken straight from the job posting.

See all Rue Gilt Groupe salaries

Funding

Total Funding
$280M
Last Raise
$280M
Corporate Round, 6 years ago

Funding History

  • Oct 2019
    Corporate Round • $280M

Traffic Signals

Monthly Visitors
8K
Traffic Source Mix
Search
26.1%
Direct
57.5%
Referral
6.7%
Social
8.3%
Paid
1.3%

Headcount Trend

Current headcount: ~645
Rue Gilt Groupe logo

Sr. Analyst Growth Marketing- Google Ads

Rue Gilt Groupe · New York City, NY · Hybrid