Responsibilities

• Lead, mentor, and develop Paid Media Specialists.
• Ensure Specialists have the context, training, and resources needed to manage accounts effectively.
• Provide ongoing feedback, coaching, and skill-building.
• Serve as a main point of contact for all assigned clients.
• Clearly communicate strategy, testing roadmap, and performance insights to clients and the team’s Director.
• Lead recurring client calls and respond to client needs in a timely, professional manner.
• Own budget pacing, spend distribution, and overall performance.
• Execute account optimizations aligned with client goals.
• Delegate daily tasks—performance checks, launches, QA, creative rotations—to Specialists and ensure quality and timeliness.
• Drive the strategic direction of each account.

Requirements

• 3+ years of hands on SEM account management experience
• Extensive experience focusing on ROAS, CPA, and/or new customer goals
• Expert-level knowledge of conversion tracking, tracking templates, and url parameters
• Managed at least 3 e-commerce clients, spending over $50,000 per month.
• Ability to delegate effectively and manage workload across team members.
• Experience with Google Analytics - Analytics Certification is a plus (Creating Goals, Creating Audiences, Syncing Engagement KPIs, UTM parameters & GA Data Analysis/Insights)
• Experience using Draft & Experiments for testing
• Experience with smart bidding & best practices
• Advanced knowledge of Search & DSA campaign set-up
• Experience setting up & Optimizing PMAX, Display, Discovery, YouTube

Preferred

• Agency experience is a plus but not required
• Analytics Certification is a plus (Creating Goals, Creating Audiences, Syncing Engagement KPIs, UTM parameters & GA Data Analysis/Insights)
• Experience with Bing Ads - MSAN audience network & multi-media ads is a plus
• Execution experience with scripts, rules & data layers is a plus
• Understanding of CRO best practices a plus

Benefits

• Exceptional Benefits: Competitive compensation, comprehensive health and wellness plans, unlimited PTO, and 401(k)