Responsibilities

• Own paid search strategy and execution
• Drive profitable category growth
• Develop new category launches
• Understand the full acquisition funnel
• Evaluate measurement and bidding signals
• Test. Everything.
• Create repeatable growth processes
• Paid search is the core of this role. You’ll also identify and test complementary acquisition opportunities when there is a clear business case.

Requirements

• Significant hands-on paid search experience, typically five or more years, with direct ownership of strategy, budgets, and results.
• Relevant business-model experience: You have grown a marketplace, comparison platform, or performance lead generation business where buyer quality and downstream revenue determine acquisition success.
• Deep Google Ads expertise and strong working experience with Microsoft Advertising, including automated bidding, account structure, conversion measurement, and diagnosing performance changes.
• Experience managing six-figure monthly advertising budgets, with evidence of profitable scaling.
• Strong commercial judgment. You can explain whether additional volume is worth buying, how lead quality changes the economics, and where the next dollar should go.
• Full-funnel experience, including landing page testing, conversion optimization, offline conversion feedback, and revenue-based performance analysis.
• Independent analytical ability. You can work directly with performance data, investigate problems, and turn findings into a recommendation.
• Clear communication and ownership. You bring a point of view, explain your reasoning, collaborate effectively, and follow through.
• Experience acquiring business buyers or marketing business services is especially valuable.

Benefits

• 401(k)
• Health insurance
• Life insurance
• Paid time off
• Vision insurance