Sr Analyst-Digital SEO

Responsibilities

• Translate organic search goals into tactical steps for an assigned digital commerce segment to drive the execution of SEO operational plans.
• Conduct keyword research, SERP analysis, customer search demand analysis, and competitive benchmarking to identify organic visibility gaps and growth opportunities.
• Analyze organic search performance across category pages, product pages, content experiences, site search experiences, and other digital templates using search, clickstream, merchandising, and business performance data.
• Provide insights, competitive intelligence, and data-driven recommendations to improve rankings, impressions, click-through rate, traffic quality, revenue contribution, and customer engagement.
• Identify and prioritize technical SEO opportunities related to crawlability, indexation, redirects, canonicals, structured data, internal linking, page templates, rendering, and site performance.
• Scope, prioritize, execute, and validate SEO improvements in partnership with product, engineering, user experience, content, merchandising, analytics, and digital commerce teams.
• Develop and execute work plans with SEO and cross-functional teams; ensure work is completed on time and escalate risks, blockers, or dependencies that could delay implementation.
• Create business cases, measurement plans, and post-launch readouts for SEO initiatives, including expected and actual impact on organic traffic, rankings, share of voice, conversion, and revenue.
• Monitor algorithm updates, search behavior shifts, competitor changes, and technical site changes that may affect organic search performance.
• Present SEO project strategies, campaign insights, test results, and recommendations to key stakeholders to guide future strategies, tactics, and activities.

Requirements

• Bachelor’s degree in business administration, marketing, digital commerce, data analytics, communications, information systems, or related field or equivalent years of experience in lieu of education requirement, if applicable
• 5-7 years of experience in SEO, organic search strategy, eCommerce analytics, digital commerce, content optimization, online merchandising, or related digital performance roles

Preferred

• Experience with large-scale retail or enterprise eCommerce websites
• Experience identifying technical SEO opportunities related to crawlability, indexation, canonicals, redirects, structured data, internal linking, page templates, rendering, and site performance
• Experience using Google Search Console, Adobe Analytics or GA4, enterprise SEO platforms, crawling tools, keyword research tools, and BI/reporting platforms
• Experience translating SEO analysis into prioritized product, engineering, content, merchandising, or analytics work
• Experience in a corporate setting
• Experience in retail
• SEO, digital analytics, or digital marketing certification - Examples include Google Analytics, Google Search Console training, enterprise SEO platform certification, or equivalent practical experience