Responsibilities

• We are seeking a Sr. Affiliate Marketing Manager to own the Affiliate channel end to end across investment decisions, partners, forecasting, roadmap, and patient journey, to achieve Rula’s patient acquisition objectives through data-driven management and scale.
• This is a critical channel for Rula’s patient marketing team.
• You’ll have dotted-line responsibility over an Affiliate Specialist, an external contractor, and virtual assistants.
• This person will be responsible for exceeding targets by recruiting and growing high-quality publishers, optimizing partner performance, and safeguarding channel integrity through disciplined compliance and fraud/quality auditing.
• You will be an excellent communicator & storyteller, and unafraid to “make it happen” in close collaboration with internal and external stakeholders.
• You have clear command of your inputs and understand how to clearly & succinctly diagnose problems, triage, and communicate required actions or outcomes with key stakeholders including Analytics, Finance, and Provider Success.
• You should be comfortable communicating with leadership including the executive team.
• And you have the drive to win!

Requirements

• 8+ years of related professional experience directly executing and managing affiliate marketing programs
• Affiliate network / platform mastery (Impact or equivalent, e.g. Commission Junction, Rakuten, Partnerize); expert understanding of partner onboarding, tracking setup, commissions/payout structures, and optimization levers
• Experience directly managing large budgets / partner spend, i.e. $1M+ per month
• Experience recruiting, negotiating with, and managing publisher / affiliate partners to grow and improve channel outcomes
• Experience with affiliate tracking, attribution, and fraud / compliance auditing
• Experience working with cross-functional partners including Finance and Analytics to improve channel outcomes
• Experience in data-driven and ROI-based Affiliate programs, including managing ROI to levels of granularity below aggregate channel performance (i.e. partner or State level)

Preferred

• Hands-on experience with Impact
• Experience leading a team, VAs, or one or more specialists
• Experience managing marketplace / directory partners (e.g., Psychology Today, ZocDoc) and/or a retail partner like Amazon
• Track record of building / leveraging AI agents to automate affiliate operations
• Proficiency with Looker or equivalent data visualization tools
• Proficiency with first-party data integration tools like Freshpaint, Segment, etc.

Benefits

• We're serious about your well-being! As part of our team, full-time employees receive:
• - 100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)
• - Attractive pay and benefits : Full transparency of pay ranges regardless of where you live in the United States
• - Comprehensive health benefits : Medical, dental, vision, life, disability, and FSA/HSA
• - 401(k) plan access : Start saving for your future
• - Generous time-off policies : Including 2 company-wide shutdown weeks each year for self-care (for most employees)
• - Paid parental leave : Available for all parents, including birthing, non-birthing, adopting, and fostering
• - Employee Assistance Program (EAP) : Supporting your mental and physical health
• - Quarterly department stipend : Fun team-building activities or in-person gatherings
• - Community and employee resource groups : Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all