Responsibilities

• Develop and execute end-to-end go-to-market strategies for Measure and Optimize product units, including audience definition, positioning, messaging, launch planning, promotion, enablement, and post-launch adoption.
• Translate complex technical product capabilities, measurement methodologies, and performance insights into clear, differentiated customer value propositions and narratives for advertisers, agencies, and internal teams.
• Partner with Product, Data Science, and other cross-functional teams to synthesize customer, market, competitive, and product-performance insights that inform product strategy, prioritization, and commercialization.
• Turn data science and analytics insights into credible, market-ready stories that demonstrate the value of specific platform capabilities, with appropriate proof points, methodology, and caveats.
• Create launch and enablement materials, including positioning frameworks, messaging guides, sales decks, one-pagers, FAQs, product pages, release communications, and training content.
• Lead cross-functional launch working groups; establish clear owners, milestones, dependencies, and escalation paths to ensure launch readiness and high-quality execution.
• Partner with commercial teams to identify adoption barriers, monitor launch and adoption metrics and use feedback and performance data to improve messaging, enablement and future go-to-market programs.
• Use AI thoughtfully to synthesize customer, market and performance information and automate repeatable content-development tasks, while validating accuracy, protecting sensitive information and retaining ownership of final outputs and decisions.

Requirements

• A minimum of 5 years of experience in product marketing, go-to-market strategy, or a closely related role in ad tech, CTV, performance marketing, or B2B SaaS.
• Bachelor's degree in a relevant field such as Marketing, Business or Communications, or equivalent experience.
• Experience bringing complex technical products or features to market, from positioning and messaging through internal enablement, external promotion, and post-launch optimization.
• Strong knowledge of advertising measurement, attribution, optimization, performance marketing, CTV, programmatic advertising, or related ad-tech domains.
• Ability to translate technical concepts and data into compelling, customer-centered narratives across a range of audiences and formats.
• Strong analytical judgment and experience using customer, market, competitive, and product-performance insights to shape recommendations and GTM decisions.
• Proven ability to influence and drive alignment across Product, Data Science, Sales, Marketing, and other cross-functional partners in a fast-paced environment.
• Excellent written, verbal, and presentation skills, with a high bar for clarity, accuracy, and storytelling.
• Demonstrated ownership, adaptability, and ability to manage multiple workstreams, navigate ambiguity, and resolve blockers.
• Experience using AI tools to improve research, analysis, or content workflows, with a disciplined approach to validating outputs and applying human judgment.