Sr. AD, Oncology Regional Marketing

Responsibilities

• Supports annual regional and national business planning process as per business need
• Contributes regional input and implements/manages regional programs and tactics that support national brand strategies and business objectives
• Proactively works with external experts and customers to validate and optimize brand strategies and tactics that support regional and national business objectives
• Works with A&I to monitor, analyze and interpret latest trends in the market, competition, and product performance
• Communicates regional insights and tactic related recommendations to team members and leads collaborative implementation when appropriate
• May be involved in the utilization of advanced analytics and informational resources to monitor and engage current sources of business while identifying new ones, simulate market dynamics in forecasting, and diagnose/uncover/ monitor local market trends and opportunities
• Collaborates with and provides input to market research on study design and interpret findings to refine product marketing direction
• Promotes cross-functional communication and alignment of strategic direction across internal and external partners
• Shares expertise and leverages experiences and learnings across organization to advance business objectives
• Regularly engages with clinical stakeholders, patient organizations, and advisors to advance customer understanding, materials, and programs that enhance patient compliance, adherence, and fulfillment of BI’s portfolio

Requirements

• 8 plus years’ experience in the US pharmaceutical industry, including 5 years US pharmaceutical marketing experience or other relevant experience
• Specialty Marketing/TA experience strongly preferred
• Prior field-based experience preferred
• Experience working directly with digital partners to develop and execute initiatives strongly preferred (e.g., Google, third party media providers, social media community platforms, etc.)
• Experience in guiding and integrating digital analytics and driving metrics-based optimization strongly preferred
• Demonstrated leadership skills
• Demonstrated project management skills
• Demonstrated ability to manage budget and resources
• Demonstrated ability to achieve results in a highly matrixed organization
• History of successful performance

Preferred

• Specialty Marketing/TA experience strongly preferred
• Prior field-based experience preferred
• Experience working directly with digital partners to develop and execute initiatives strongly preferred
• Experience in guiding and integrating digital analytics and driving metrics-based optimization strongly preferred
• Has developed knowledge and skills in own discipline; demonstrates qualities of cross-functional leadership; still acquiring higher level skills

Benefits

• Benefits include medical, dental, and vision coverage, retirement savings opportunities, paid time off, paid holidays, disability and life insurance benefits, and other company-sponsored benefits.