Sr. Acquisition Marketing Manager at PlanetArt | Pleasanton, CA | $110K/yr – $128K/yr

Sr. Acquisition Marketing Manager

Pleasanton, CA (Hybrid)

$110K/yr – $128K/yrSenior Level6+ years expFull time

Posted 1 month ago

Job Summary

Lead end-to-end customer acquisition strategy and budget forecasting, owning multi-channel campaign execution and rapid optimization, with strong analytics to translate performance into strategic decisions.

Own strategy across paid social, search, and offline channels
Deliver actionable insights to optimize spend and scale profitable acquisition
Collaborate with Creative and Analytics to map cross-device journeys and improve measurement

Job Description

Responsibilities

Strategy & Planning: Own customer acquisition and retargeting strategies, explore new partner and channel opportunities, and manage budget allocation and forecasting
Campaign Management: Set up, manage, optimize, and report on campaign performance across paid social, search, and offline channels
Performance Analysis: Monitor and analyze campaign performance metrics, interpreting data to derive actionable insights that drive optimization and inform strategic decisions
Measurement & Tracking: Leverage Google Analytics, Tableau, and internal tools to ensure data accuracy and reliable flow-through between platforms and internal databases
Cross-Device Journey Mapping: Map user touchpoints across mobile, desktop, and other devices to inform holistic acquisition strategy
Creative & Testing: Partner with the Creative team to develop and iterate on ad creative, driving a rapid test-and-learn cycle at scale

Requirements

6+ years of marketing experience with a proven track record of driving profitable customer acquisition at scale
Deep hands-on experience executing and optimizing campaigns across Facebook, Instagram, TikTok, Google, YouTube, CTV, and other paid channels
Strong analytical skills with the ability to translate performance data into actionable insights and strategic decisions
Proficient in Excel, Google Analytics, Tableau, and familiar with AI-powered marketing tools (creative generation, bidding optimization, etc.)
Experience with SEO, ASO, and mobile measurement platforms a plus
Exceptional organizational skills with the ability to manage multiple projects and tight deadlines, especially during peak seasonal periods
Excellent verbal and written communication skills
Bachelor's degree required; Business or Marketing preferred

Benefits

Health, Dental, and Vision Insurance
Life Insurance
401(k) with matching
Pet Insurance
Mental Health Benefits
Comprehensive Time Off Program, including Vacation, Sick Days, Paid Holidays, and Floating Holidays
Employee Product Discounts

PlanetArt

4.4 Glassdoor

PlanetArt is an e-commerce leader delivering affordable, high-quality personalized products through a growing portfolio of globally recognized websites and apps. Home to well-known brands like Simply to Impress, Personal Creations, CafePress and FreePrints, we provide people everywhere with easy-to-use tools that leverage self-expression to create one-of-a-kind cards, gifts, wall art, apparel, home décor and more.At PlanetArt we believe a greeting card can form a meaningful connection, a photo can preserve a precious memory, a coffee mug can start a conversation, and a T-shirt can ignite a movement. Headquartered in Los Angeles with satellite offices around the world, we’re a team that thrives on creativity and innovation. The environment is stimulating and fast-paced, and we never stop challenging ourselves and others. As a group we are helping to make this world a better place by doing our life's best work.Learn more about PlanetArt and current career opportunities by visiting us at www.planetart.com/jobs.

Founded in 2010

Calabasas, California, USA

832 employees

www.planetart.com

87% recommend to a friend

90% CEO approval