Responsibilities

• Build the Sports Asset Pipeline
• Systematically map the U.S. sports ecosystem (athletes, coaches, clubs, leagues, events, academies, etc.)
• Build and maintain a dynamic database of sports assets, prioritized by strategic value
• Asset Selection & Negotiation
• Identify and secure the most relevant sports ambassadors and partners aligned with brand strategy
• Lead end-to-end negotiations, including contract terms, rights & deliverables, and fee structures
• Ensure all partnerships are executed efficiently and within budget
• Content Activation & Integrated Campaigns
• Develop and execute integrated marketing campaigns (social, PR, events, KOL collaborations) around signed assets
• Collaborate with the content team to produce high-quality video and photo assets
• Track campaign performance and optimize activation strategies
• Offline Events & Experiential Marketing
• Plan and execute offline activations such as youth clinics, watch parties, and coaching seminars
• Engage local communities to deepen grassroots brand presence
• Cross-Functional Collaboration
• Work closely with the China headquarters marketing team to ensure U.S. strategies align with global brand identity
• Provide regular updates on market trends, competitor activity, and asset performance

Requirements

• Bachelor's degree or higher in Marketing, Sports Management, Communications, or related fields
• 5+ years of experience in sports marketing, brand partnerships, or athlete management
• Fluent in both English and Chinese (to seamlessly bridge U.S. partners and China HQ)
• Deep understanding of the U.S. sports landscape, especially soccer and youth sports
• Established network within the U.S. sports industry (agents, clubs, leagues, sports organizations)
• Strong negotiation skills and experience managing endorsement contracts
• Content-savvy mindset—able to translate sports assets into compelling brand stories
• Data-driven, with the ability to track and optimize partnership ROI

Preferred

• Professional with experience in both U.S. and China markets
• Experience with World Cup, Olympics, or other major event marketing
• Genuine passion for soccer and knowledge of the youth sports training market