Responsibilities

• Strategy Development: Own the technical roadmap and lead marketing plans for assigned global League within AWS Sports Marketing portfolio. This includes establishing goals and driving alignment on global and regional integrated marketing strategies aligned with AWS business objectives.
• Partnership Management: Serve as single-threaded owner of marketing relationship with partner. Manage contract and all contractual assets. Serve as key AWS contact for the League. Cultivate League relationships, influence co-marketing initiatives, and dive deep to find incremental, impactful marketing activation opportunities.
• Marketing Management: Enable end-to-end execution of marketing initiatives and campaigns leveraging Partnership benefits. Expertly storytell around the innovation and initiatives driven through the partnership through various channels, developing scalable artifacts that amplify the impact of the partnership.
• Analytics and Optimization: Monitor campaign performance metrics, conduct data analysis, and derive actionable insights to optimize marketing strategies. Prioritize utilization of benefits to drive maximum business output, weighing against AWS Marketing priorities, ability to measure and deliver ROI, and make tradeoffs when needed.
• Cross-Functional Collaboration: Work closely with internal teams, including global marketing teams, sales, hospitality, professional services and public relations to align messaging and ensure consistent brand representation across all marketing touchpoints.
• Market Research: Stay abreast of industry trends, competitor activities, and customer insights to inform Partnership marketing strategy.
• In addition to working with marketers, this candidate will work with engineers, data scientists, sports leagues, teams, and athletes to create multi-channel campaigns to deliver a steady cadence of coverage, conversations, engagement, and awareness

Requirements

• 9+ years of professional non-internship marketing experience
• 7+ years of developing and managing acquisition marketing or channel programs experience
• Experience building, executing and scaling cross-functional marketing programs
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) and using data and metrics to drive improvements
• Experience building, executing and scaling cross-functional marketing programs including developing and executing campaigns across a multitude of timezones and languages

Nice To Have

• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
• Experience working cross-functionally with partner teams to drive adoption and usage of brand assets and messaging
• Experience in strategic marketing management and market analysis and demonstrated ability to build and execute a strategy with clear goals and objectives to align to business and service objectives, and support portfolio objectives

Benefits

• Health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave
• Learn more about our benefits at https://amazon.jobs/en/benefits.