Responsibilities

• Launch, manage, and optimize paid media campaigns across display, programmatic, trade partners, and other relevant platforms.
• Monitor campaign pacing, budgets, and bids, making adjustments to improve efficiency and meet delivery and performance goals.
• Support campaign setup, trafficking, quality assurance, activation, and ongoing management.
• Apply first- and third-party data to refine audience targeting, segmentation, and ad delivery.
• Collect, organize, and validate campaign data for reports, dashboards, presentations, and analysis.
• Track media KPIs, identify trends and anomalies, and develop actionable insights to support campaign optimization and future planning.
• Prepare recurring client performance reports and contribute to data-backed media recommendations.
• Use AI-enabled tools to improve the efficiency of campaign launches, reporting, research, media analysis, and optimization, while reviewing outputs for accuracy and relevance.
• Coordinate with media vendors, technology platforms, publishers, and partners to gather information, confirm requirements, resolve issues, and support campaign execution.
• Coordinate campaign briefs and gather the creative, content, audience, media, and tracking requirements needed for effective activation.

Requirements

• Bachelor’s degree in marketing, advertising, communications, or related field.
• One to two years of relevant experience in media, advertising, marketing, or campaign management; related internship experience may be considered.
• Foundational understanding of paid media channels.
• Strong analytical skills and an interest in using data to evaluate performance and inform decisions.
• Excellent attention to detail, organization, and ability to manage multiple assignments and deadlines.
• Strong written and verbal communication skills, with the ability to clearly present findings and recommendations.
• Collaborative mindset and the ability to work effectively with cross-functional teams, clients, vendors, and media partners.
• Proficiency with Microsoft Excel or Google Sheets; experience with reporting, analytics, ad-serving, or media platforms is a plus.
• Familiarity with tools such as Bionic, Looker Studio, or Campaign Manager 360 is beneficial but not required.
• Interest in learning and responsibly applying AI-enabled tools to campaign execution, reporting, research, and analysis.