Specialist, Talent Marketing at Scout Motors | Charlotte, NC | $85K/yr – $115K/yr

Scout Motors

Specialist, Talent Marketing

Charlotte, NC (Hybrid)

$85K/yr – $115K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive Scout Motors’ talent marketing by partnering with TA to craft multi-channel campaigns and stories that attract top talent quickly.

Must-have: 3–5 years in marketing, employer branding, or recruiting-focused roles
Standout: Ability to translate culture into scalable, data-driven campaigns and playbooks

Job Description

Responsibilities

Partner with Talent Acquisition to understand hiring needs and develop targeted campaigns that showcase our careers and culture across paid and owned efforts, including socials, job boards, events, blogs, digital, and more.
Capture meaningful stories across multiple channels that bring our culture, mission, and values to life through real people and real work.
Manage campaign setup, optimization, and reporting.
Build and execute targeted strategies for high-priority and hard-to-fill roles.
Develop and manage social content that highlights Scout Motors as a desirable employer by showcasing our people, culture, and career opportunities.
Collaborate with the Talent team to monitor campaign and pipeline performance, measure effectiveness, and use data to continuously improve talent marketing strategy.
Develop and deliver post-campaign recaps and insights to TA and leadership.
Create repeatable talent marketing playbooks.
Maintain employee advocacy program through Sprout Social to help build brand awareness and drive applications.
Create and post executive social content to strengthen thought leadership, increase brand awareness and promote Scout Motors as an employer of choice.

Requirements

Bachelor's degree in communications, marketing, human resources, or a related field.
Advanced degree is a plus.
3-5 years in marketing, recruiting marketing, employer branding, corporate communications, recruiting, people operations, or a related field.
Excellent writing and editing skills, with the ability to create compelling and clear content.
Experience working with socials and paid media platforms, including LinkedIn Campaign Manager, Meta, Google, etc.
Experience working with talent relationship management and applicant tracking software is a plus, including Indeed, Glassdoor, ADP, etc.
Experience leading analytics, dashboards, and performance reporting.
Knowledge of current communication trends and best practices.
Strong organizational skills with the ability to manage multiple tasks simultaneously.
Exceptional interpersonal and communication skills.

Preferred

Advanced degree is a plus
Experience with talent relationship management and applicant tracking software is a plus, including Indeed, Glassdoor, ADP, etc.
Knowledge of current communication trends and best practices.

Benefits

Competitive insurance including: Medical, dental, vision and income protection plans
401(k) program with: An employer match and immediate vesting
Generous Paid Time Off including: 20 days planned PTO, as accrued
40 hours of unplanned PTO and 14 company or floating holidays, annually
Up to 16 weeks of paid parental leave for biological and adoptive parents of all genders
Paid leave for circumstances related to bereavement, jury duty, voting time, or military leave

Scout Motors

3.0 Glassdoor

Scout is more than just a brand, it’s a legacy steeped in a culture of exploration, caretaking, and hard work.To be a Scout isn‘t just to be a part of a company, it‘s to be a visionary and a leader, someone who seeks new paths and imparts lessons learned to others, leading them forward to new horizons. Here at Scout Motors, we‘re carrying forward the heritage of one of the most iconic American vehicles in history. A vehicle dating back to 1960, one that forged the path for future generations of rugged SUVs and will do so once again.Together with the help of our community, we’re designing, engineering, and building the next generation of electric trucks and rugged SUVs for the doers and the ones who can’t be held back. For the ones who roll up their sleeves, push forward, endure the elements, and get the job done. No frills, no excuses, no quitting. We are growing every day and are seeking the next generation of Scouts to join our ranks. So, to all the hard workers out there, the ones who are willing to carry on the Scout legacy, reimagine an American icon, create jobs for Americans, and lead the charge into the future of electric trucks and rugged SUVs, we‘re calling on you to join us. Because #TheWorldNeedsScouts.

Founded in 2022

Detroit, Michigan, USA

www.scoutmotors.com

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