Specialist / Sr Specialist Americas Brand Strategy & Events - Hollister

Responsibilities

• The Brand Strategy Specialist supports the execution of Americas regional brand campaigns, partnerships, and brand experiences that connect with customers and drive business results. This role is responsible for helping translate global brand strategies into regionally relevant marketing plans that balance brand storytelling, product priorities, and commercial objectives.
• Working cross-functionally with Marketing, Merchandising, Creative, Operations, and external partners, this individual plays a key role in bringing seasonal campaigns to market across the Americas region, ensuring initiatives are executed effectively across channels and customer touchpoints. This role will also support special projects aligned to the broader global brand vision and help lead experiential activations that bring the Hollister brand to life for customers.
• This job is located at our Global Home Office in Columbus, Ohio.
• Support the execution of regional go-to-market plans that bring global brand campaigns and priorities to life for the Americas customer.
• Partner closely with Global Brand Strategy, Merchandising, Creative, Channel Marketing, and Operations teams to ensure campaigns are successfully adapted and activated within the region.
• Help manage campaign planning processes, timelines, deliverables, and stakeholder communication across key cross-functional partners.
• Support the development of regional marketing plans that balance brand storytelling, product priorities, customer insights, and business objectives.
• Monitor campaign performance and gather insights to identify opportunities for optimization and continuous improvement.
• Leverage customer, competitor, cultural, and marketplace insights to inform regional marketing recommendations and ensure relevance with target customers.
• Help manage day-to-day relationships with regional brand partners, supporting the development and execution of partnership activations that drive customer engagement and brand affinity.

Requirements

• Bachelor’s Degree or related experience, preferably in Marketing or Advertising.
• 5+ years of experience in brand marketing, campaign execution, partnerships, experiential marketing, event marketing, or a related marketing function.
• Strong project management and organizational skills with the ability to manage multiple priorities, deadlines, and stakeholders simultaneously.
• Experience coordinating cross-functional initiatives and building strong partnerships across creative, merchandising, marketing, and operational teams.
• Experience planning, supporting, or executing events, activations, partnerships, or experiential marketing programs preferred.
• Ability to leverage customer insights, cultural trends, and business objectives to inform recommendations and drive meaningful customer engagement.
• Strong written, verbal, and presentation skills, with the ability to communicate effectively across a wide range of stakeholders.
• Understanding of how marketing campaigns come to life across paid, owned, earned, social, retail, and experiential channels.
• High attention to detail with the ability to manage timelines, budgets, deliverables, and follow-through.
• Passion for youth culture, fashion, music, entertainment, and emerging consumer trends.

Preferred

• Experience planning, supporting, or executing events, activations, partnerships, or experiential marketing programs preferred.

Benefits

• Incentive bonus program
• Annual companywide review process
• Flexible spending accounts
• Medical, dental and vision insurance
• Life and disability insurance
• Associate assistance program
• Paid parental and adoption leave
• Access to fertility and adoption benefits through Carrot
• Access to mental health and wellness app, Headspace
• Paid time off and one paid volunteer day per year, allowing you to give back to your community