Responsibilities

• Content Production & Platform Execution
• Produces short form, platform native video content (e.g., Instagram Reels, TikTok, YouTube Shorts), including capture, editing, captioning and accessibility formatting.
• Sources and prepares assets (photo/video) from field, network partners, creators and internal teams.
• Ensures content adheres to Feeding America’s brand voice, visual guidelines, accessibility standards and mission integrity.
• Corporate Partner & Celebrity/Influencer Support
• Coordinates and traffics social content tied to corporate partner campaigns, donor recognition and collaborative activations across channels.
• Manages calendars, approvals and publishing workflows for celebrity, athlete and influencer amplification.
• Supports execution of message briefs, talent deliverables, usage rights and cross platform tracking.
• Collaborates with Brand, Development and Corporate Partnerships teams to ensure accurate representation of partners and campaigns.
• Social Listening, Sentiment Tracking & Insights
• Monitors real-time social + earned media conversations, cultural moments, issues and mission relevant topics using social listening tools.
• Produces weekly/monthly insights reports, including sentiment trends, high intent engagement drivers and audience behavior signals.
• Identifies risks, misinformation and reputational considerations—escalating appropriately and in coordination with the Social Media Manager and Comms team.
• Benchmarks Feeding America’s performance against leading nonprofit and brand comparators; surfaces opportunities for optimization and experimentation.
• Partners with the Social Media Manager and Analytics team to refine KPIs, measurement frameworks and content performance dashboards.
• Operational Excellence & Cross-Functional Coordination
• Maintains content workflows, rights-management logs, caption/hashtag libraries and process documentation.
• Collaborates with the Integrated Marketing Coordinator on scheduling needs, customer care responses and community management escalations.
• Supports surge content needs during crises, disasters, news spikes and major campaigns to ensure timely delivery and coordination within campaigns.

Requirements

• 2–4 years of experience in social media, digital content creation or digital marketing.
• Strong proficiency in short form video production (e.g., CapCut, Adobe Express, Premiere Pro) and mobile-first content creation.
• Experience using social media management and listening tools (e.g., Sprout Social, Hootsuite, Brandwatch, Talkwalker).
• Demonstrated ability to translate insights into actionable social media recommendations.
• Excellent writing, visual storytelling and attention to detail.
• Experience coordinating across multiple partners and stakeholders.
• Ability to work in fast-paced environments, manage multiple priorities and meet tight deadlines.

Preferred

• Experience working with influencers, creators, celebrities or talent-management workflows.
• Nonprofit or mission-driven marketing experience.
• Familiarity with accessibility best practices and inclusive content creation.
• Understanding of social KPIs across awareness, engagement, sentiment and conversion metrics.

Benefits

• A comprehensive list of benefits available to full-time employees can be found here .