Specialist, Programmatic New York, NY

Responsibilities

• Assist in all facets of a programmatic campaign build, from account configuration, media strategy, campaign setup, ad trafficking, to QA.
• Independently construct and occasionally present campaign-related analyses and results, encompassing aspects like audience insights, bidding strategies, experiment outcomes, and landing page tactics.
• Implement optimizations and new campaign strategies to enhance performance.
• Propose innovative analytical methodologies for campaign optimization.
• Ensure data accuracy by reviewing and conducting audits, or by creating new analyses that better cater to our clients or boost our efficiency.
• Daily monitoring, management, analytics, optimization, and development of assigned campaigns.
• Develop novel strategies (algorithms, models, automation) to optimize KPIs and enhance Known IP.
• Utilize existing software infrastructure for trafficking, performance evaluation, and media analysis.

Requirements

• A BS/BA degree from an accredited college or university. STEM degrees are preferred.
• 0-1 year of professional experience in programmatic trading, advertising, ad tech, or media.
• Hands-on experience with programmatic platforms, especially DV360 and TTD (The Trade Desk).
• Foundational understanding of programmatic advertising.
• High proficiency in Excel.
• Solid foundation in math and statistics.
• Proven ability to operate independently and efficiently.
• Exceptional attention to detail.
• Effective time management.
• Excellent verbal and written communication.

Preferred

• Familiarity with data visualization tools like Looker or Tableau is advantageous

Benefits

• Unlimited paid time off
• 401k with company matching and no vesting period
• Annual bonuses
• Generous medical plan
• Paid parental leave