Specialist, Programmatic Media - ESPN

Responsibilities

• Support team in executing, and optimizing both programmatic and digital media growth strategies to drive ESPN DTC subscriber acquisition, conversion & efficiency
• Contribute to media strategy and help manage a portfolio within existing programmatic and digital channels (i.e. display, native, video, audio, etc.)
• Execute campaign and optimization strategies for programmatic and/or digital media campaigns around live sports to meet or exceed strict direct response goals
• Monitor campaign performance and pacing, identify opportunities for budget optimization, and share findings with the team to support a positive return on marketing spend
• Research, evaluate, and test new programmatic and/or digital media opportunities that will move the business forward from a direct response perspective
• Support day-to-day relationships with DSPs, publishers with Auction capabilities, SSPs, and data partners
• Support the development and testing of new audience segments, including retargeting, lookalikes, custom audiences, etc., ensuring documented results
• Collaborate cross-channel, with larger marketing teams, to align on performance trends to ensure holistic team success
• Coordinate with agency counterparts on day-to-day tasks, helping ensure work is distributed appropriately to meet team deadlines
• Comfortable working in a fast-paced and dynamic working environment, supporting live sports & key tentpole events with a proven large-scale media property

Requirements

• 2+ years of programmatic experience
• Direct response experience a must
• Hands-on keyboard executional experience in Google’s Display & Video 360 and/or Yahoo DSP required
• Comprehensive in-platform knowledge of programmatic buying, audience creation, campaign management and in-dash optimization techniques
• Strong understanding of 3rd party tracking, serving, and attribution technologies, primarily Google’s Campaign Manager, Adobe Analytics, and Kochava
• Ability to strategically assess new opportunities and make data driven decisions resulting in tangible improvements in performance
• Flexibility & ability to work in a fast paced and dynamic environment
• A strong communicator with a can-do, positive attitude and a strong desire to get things done
• Passion for sports, sense of humor and desire to have fun

Preferred

• Media agency experience
• Background in sports, media, entertainment and/or streaming ecosystems

Benefits

• full range of medical, financial, and/or other benefits