Responsibilities

• Product Launch & Go-to-Market
• Assist with the go-to-market planning process for new B2B networking products
• Help develop master launch briefs that define the product story, positioning, messaging, and channel strategy
• Coordinate cross-functional launch execution with product management, marketing, sales, and e-commerce teams
• Ensure all launch materials and messaging remain consistent across channels
• Product Messaging & Storytelling
• Translate complex networking technologies into clear enterprise benefits
• Develop product positioning, messaging frameworks, and key selling points
• Create compelling product narratives that resonate with both technical and non-technical audiences
• Content & Asset Development

Requirements

• 2+ years of experience in product marketing, specifically with enterprise electronics as a product marketing specialist
• Experience supporting B2B electronics products
• Strong storytelling and messaging development skills
• Experience creating marketing assets such as product pages, launch decks, and e-commerce content
• Ability to translate technical features into clear customer benefits
• Excellent communication and collaboration skills
• Strong organizational skills and ability to manage multiple projects
• Experience creating e-commerce product content
• Is comfortable executing day-to-day marketing work
• Is curious about technology and enjoys learning complex products

Preferred

• Experience working in cross-functional product launch teams
• Familiarity with enterprise retail or online marketplace channels
• Is comfortable executing day-to-day marketing work
• Is curious about technology and enjoys learning complex products
• Communicates clearly and builds strong working relationships
• Works well in a fast-moving environment
• Takes ownership and solves problems independently

Benefits

• Fully paid medical, dental, and vision insurance (partial coverage for dependents)
• Contributions to 401k funds
• 15 days accrued vacation
• 11 paid holidays
• Bi-annual pay increases
• Health and wellness benefits, including free gym membership
• Quarterly team-building events