Product Marketing Manager (TEMPORARY)

Responsibilities

• Conduct market research and analysis to identify customer needs, preferences, and trends
• Develop product positioning, messaging, and value propositions that resonate with target audiences
• Partner with product management to ensure that our products and services are meeting customer needs and delivering value
• Collaborate with the sales team to develop sales enablement materials, including presentations, demos, and case studies
• Make complex concepts easy to understand
• Analyze and report on key metrics, including customer acquisition, engagement, and retention
• Stay up-to-date on industry trends and best practices related to product marketing and healthcare to identify trends and emerging opportunities.
• Deliver weekly, monthly and quarterly competitive intelligence that draws on internal and external data, research and analysis and uses the voice of our customer.

Requirements

• 4+ years of experience in product marketing, preferably in B2B SaaS preferred. Healthcare technology and EHR experience is a plus.
• Strong analytical and research skills with a proven track record in voice of the customer activities.
• Experience developing positioning and messaging for complex products in heavily regulated and competitive markets.
• Strong understanding of B2B and B2C marketing best practices
• Excellent written and verbal communication skills
• Ability to work independently and in a fast-paced environment

Benefits

• United States: In addition to our healthcare benefits, we also offer amazing perks! Need work from home basics? We offer a discount through Dell! We also offer a number of resources to help you keep your mind and body healthy. Check out Gympass for a great workout, or TelusEmployee Assistance Program to find mental health resources, along with other resources for everyday occurrences.
• Costa Rica: To assist with all of life’s needs, Tebra also offers a wellness and childcare subsidy and a University/Education discount! We also offer a number of resources to help you keep your mind and body healthy. Check out Gympass for access to health and fitness apps, or Telus Employee Assistance Program to find mental health resources, along with other resources for everyday occurrences.