Responsibilities

• Forecast and execute paid search strategies across Google, Bing, and YouTube Discovery; account setup, strategy development, organization, and management
• Manage and optimize paid campaigns end-to-end with daily budgets, on-site conversion actions, bid management, negative keyword strategies, exclusions, ad creative, and landing page revisions
• QA all campaign executions and reporting; monitor performance history and adjust to client objectives
• Report and analyze KPIs and identify opportunities for improvement; use tools like DoubleClick Search and Google Trends
• Forecast and track paid search demand and communicate findings to the client
• Develop, manage, execute, and report on paid social campaigns across platforms (Facebook, Instagram, Twitter, Snapchat, etc.) with complex audience targeting
• Post and boost client content on social channels; manage daily budget pacing
• Demonstrate proficiency with basic bid management and optimization
• Monitor and optimize campaigns based on client goals and data analysis
• Communicate clearly in both verbal and written form and prioritize tasks within timelines

Requirements

• Bachelor’s degree in Marketing or Business preferred
• 1-2 years of experience planning, executing, and optimizing paid search and paid social campaigns for larger brands; Entertainment industry preferred
• Baseline competency in SEM, SEO, display, and paid social
• Strong work ethic, time management, and ability to multi-task
• Excellent written and verbal communication skills; able to articulate clearly in meetings
• Agile and adaptable in a fast turnaround environment; self-starter
• Analytical mindset with proactive problem solving and critical thinking
• Strong presentation skills and ability to convey complex ideas concisely
• Proven team player who performs under pressure
• Strong Excel skills