Specialist, Paid Search (Auto)

Responsibilities

• Manage day-to-day campaign performance and analysis working with junior-level Analysts and Supervisor to ensure campaigns deliver on objectives
• Perform research to understand audiences and their behaviors
• Develop initial draft of keyword lists and Search copy for review and approval by client team
• Use data to identify opportunities for expanding or optimizing campaigns
• Evaluate creative ad based on platform specifications and advise client-lead creative team on best practices
• Accurately traffic, upload, and QA ads, targeting parameters and landing page URLs
• Monitor campaigns to ensure proper pacing, avoid under- or over-spend, traffic abnormalities, and additional opportunities
• Run reports as scheduled and as needed, based on client or partner requests
• Assist the Supervisor with providing training to more junior team members as needed
• Stay on top of the latest trends in tools, technology, ad products, and partner platforms

Requirements

• Bachelor's Degree preferred
• At least one year experience in a PAID Search role
• Search Ads 360 experience is a plus
• Strong organizational and analytical skills
• Extremely detail-oriented
• Proven ability to prioritize and handle multiple tasks with flexibility and communicate priorities to Supervisor
• Proven ability to drive projects from start to finish
• Excellent written and verbal communication skills

Benefits

• Actual base salary is determined upon factors such as experience, qualifications, training, certifications, and internal equity. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.