Responsibilities

• Execute marketing campaigns across digital, email, and other channels using established strategies and templates
• Support assigned portfolios including community hubs and hyperlocal initiatives by coordinating campaign timelines and deliverables
• Collaborate with internal teams to gather information, clarify needs, and implement approved marketing requests
• Assist with audience segmentation and messaging using existing data and tools
• Track campaign performance and prepare basic reports to share results, trends, and recommendations
• Support testing and optimization efforts such as subject lines, content variations, and scheduling under direction
• Maintain marketing assets, calendars, and documentation to ensure accuracy and consistency
• Ensure all materials align with YMCA brand standards, inclusion practices, and organizational policies
• Work in partnership with marketing leadership, program staff, and other departments to support marketing goals
• Participate in planning meetings and provide status updates on assigned work

Requirements

• Bachelor’s degree in marketing, communications, or preferred equivalent
• Minimum of 3-5 years of related work experience
• Ability to develop campaign strategies, segment, and target audiences for engagement and conversion
• Hands-on experience with campaign execution and an expert grasp of audience segmentation, as well as integrated nurture and outbound campaigns
• Ability to achieve results by taking a proactive long-term view of business goals and objectives

Benefits

• Comprehensive health, dental, and vision insurance for eligible employees, plus wellness programs, mental health resources, and a family gym membership.
• Generous PTO and paid holidays, with flexible work hours for work-life balance.
• 403(b) plan with company contributions for eligible employees after 2 years of service.
• Continuous learning opportunities through workshops and training programs.
• Supportive work environment valuing diversity, equity, and inclusion.
• Discounts on programs , employee assistance programs, and company-sponsored events.