Specialist, Marketing Mgmt

Responsibilities

• Contribute to the development and execution of marketing strategies and initiatives supporting Advisory and Specialized Annuity channel objectives
• Develop and manage sales and marketing content, ensuring materials are compliant, current, and aligned with audience needs.
• Manage marketing projects and requests from intake through delivery, including compliance reviews, approvals, and stakeholder coordination.
• Measure campaign performance and identify opportunities to optimize engagement, lead generation, and overall marketing effectiveness.
• Partner with Sales, Product, Compliance, and other stakeholders to support shared priorities and enhance cross-functional collaboration.
• Identify opportunities to improve processes, reporting, and team efficiency.

Requirements

• Education: Graduate level studies in marketing, business administration or related field helpful.
• Designations/ Certifications/ Licenses: Technical insurance designations such as CPCU, CLU, ChFC, FLMI considered a plus. Additional licensing may be required to hold this position. Associates must obtain the required Federal and/or state licenses/registrations within the time period designated by the business unit. Additional licenses/registrations may be required when new products and services are implemented. If an associate fails or is unable to obtain required licenses/registrations within the time period designated by the business unit, the associate will be ineligible to continue in the position.
• Experience: Typically 5 or more years of related professional experience in marketing, insurance or related field. Masters degree may be substituted for a portion of the experience requirements as appropriate.
• Knowledge: In-depth knowledge of marketing methodologies, insurance and/or financial services products, distribution systems, and customers.
• Skills/ Competencies: Possesses verbal and written skills needed to develop and review research studies, communicate research findings, market recommendations based on findings, develop and negotiate contracts/service agreements with internal contacts, manage market planning projects, and manage relationships. Ability to manage and prioritize projects. Ability to function independently or in a team environment with supervision and guidance. Ability to operate a personal computer and advanced business software.
• Marketing Functional Competency: Knowledge of core marketing competencies, including strategy development, utilization of insights and analytics, building brand equity and developing effective marketing communications.
• Ability to understand and deliver: Customer Focus, Operating Capabilities, Personal Effectiveness, Strategic Capabilities , Talent Management.
• Values: Regularly and consistently demonstrates the Nationwide Values and Guiding behaviors.
• Staffing Exceptions: Staffing exceptions to the above minimum job requirements must be approved by the: Business Unit Chief Marketing Officer and the AVP Human Resources.
• JOB CONDITIONS: Overtime Eligibility: Not Eligible (exempt)

Benefits

• We have an array of benefits to fit your needs, including: medical/dental/vision, life insurance, short and long term disability coverage, paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date, nine paid holidays, 8 hours of Lifetime paid time off, 8 hours of Unity Day paid time off, 401(k) with company match, company-paid pension plan, business casual attire, and more. To learn more about the benefits we offer, click here .