Specialist, Marketing Measurement and Analytics

New York City, NY (On-site)

$80K/yr – $90K/yrMid Level2+ years expFull time

Posted 9 hrs ago

Job Summary

Own the end-to-end tracking setup for client campaigns, including GTM/GA4 tagging, conversion tracking across platforms, testing, and documentation, while translating campaign KPIs into tracking requirements and aligning with planning and media teams.

Own GTM tag management and GA4 events
Collaborate with planning/media teams to translate KPIs into tracking
Ensure documentation and testing before live

Job Description

Responsibilities

Build and update Google Tag Manager tags, triggers and variables, and configure GA4 events and conversions.
Configure and test conversion tracking for Google Ads, Meta, Microsoft and other platforms.
Test every change before it goes live, and investigate when numbers don't match between GA4 and ad platforms.
Help translate campaign KPIs into tracking requirements, working with our planning and media teams.
Apply campaign naming and UTM standards across client accounts.
Join client calls, prepare clear instructions for client developers, and follow changes through to completion.
Keep each client's tracking documented so the whole team can rely on it.

Requirements

2–3 years of hands-on experience in digital analytics, tracking implementation or marketing operations.
Working experience with Google Tag Manager and GA4: you've built and debugged tags and events yourself.
Familiarity with conversion tracking on at least one major ad platform (Google Ads, Meta or similar).
A detail-oriented approach to testing, using tools like Tag Assistant, GTM Preview or browser developer tools.
Clear written communication and comfort explaining technical topics to non-technical teammates.
Curiosity, ownership, and a desire to grow in a fast-paced agency environment.

Preferred

Agency or multi-client experience.
Exposure to Conversions API, enhanced conversions or Consent Mode.
Basic HTML, JavaScript or SQL.
Experience with Funnel.io, BigQuery, Looker Studio or Shopify.
Google Analytics or Google Ads certifications.

Mile Marker

Mile Marker was created by the merger between PlusMedia and Cage Point. The result is an end to end media agency that speaks to its clients not at the media level, but at the business level.Our belief is that media, in all forms, should be held accountable for the delivery of measurable business outcomes, not just KPI. We view brand and performance media as complementary forces, working together to drive scalable growth. This means we leverage every media channel at our disposal, including ones that may have been forgotten by today’s marketers.

New York, New York, USA

89 employees (38 in marketing)

milemarkeragency.com

Salaries

Posted range

$80K/yr – $90K/yr

Taken straight from the job posting.

See all Mile Marker salaries

Marketing Team

Marketing Team Size

37 (42% of company)

Median Career Experience

4 years

Median Tenure

3.3 years

Marketing Roles Posted (Last 30 Days)

Traffic Signals

Monthly Visitors

Traffic Source Mix

53.7%

Direct

46.3%

Headcount Trend

Current headcount: ~89

News about Mile Marker

Lansinoh Selects Mile Marker and A&G to Expand Its Brand for Today's Families

Sep 22, 2025 • PR Newswire

Our Town America Appoints Mile Marker's Generate to Manage National Brand Placements

Sep 17, 2025 • PR Newswire

Wilton Bealle of Mile Marker Named Ad Age Media Planner of the Year

Jul 29, 2025 • PR Newswire

Links

milemarkeragency.com

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