Specialist- Marketing

Responsibilities

• Responsible for meeting sales goals and objectives for Luxottica brands within an assigned territory
• Schedules and maintains a regular visit cadence with all doors within assigned territory and as determined by sales cycle priorities and activities.
• Actively promotes Luxottica products to account customers and consumers through brand and category trainings, consumer engagement/events and merchandising activities.
• Develops strong working relationships with office management and personnel; meets with office managers to identify business opportunities to maximize Luxottica’s presence and drive sales.
• Is knowledgeable of and keeps current with all Luxottica products, services, promotions, advertising and competitive offers to facilitate sales efforts; maintains awareness of competitor’s products, promotions, and services.
• Provides customers with professional, personalized customer service to promote sales by increasing customer awareness and knowledge of Luxottica’s brands and the eye wear category.
• Ensures prominent product placement within offices in assigned territory, while ensuring execution of brand standards of merchandising and signage
• Adheres to individual office policies including dress code.
• Conducts regular Luxottica product training in offices or via webinar for Account Sales Associates, Opticians and staff to ensure of knowledge of Luxottica’s products, marketing activities, selling strategies and merchandising standards.
• Heavy Travel, 80% of the time, including overnight hotel stays.

Requirements

• Associate degree in business management with concentration in marketing, merchandising, sales preferred.
• Generally, requires 3 - 5 years of experience in a customer service environment; previous merchandising, selling and/or retail experience required, ideally in an optical environment.
• Heavy travel within assigned territory
• A car and valid Driver’s License are required.
• Equivalent combination of education and relevant experience
• Driven to engage with account personnel and consumers.
• Excellent sales, customer service and interpersonal skills
• Must be able to present, motivate and coach in front of a large group.
• Good negotiation and analytical skills
• Must be thoroughly familiar with all Luxottica products within assigned stores.

Preferred

• Optical experience preferred.
• ABO certification a plus

Benefits

• Total Rewards: Benefits/Incentive Information
• Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts.