Specialist, Field Marketing

Responsibilities

• CONSUMER COLLECTING PROGRAM MANAGEMENT
• Set clear goals with the Consumer Collecting Manager (CCM) and FMM to drive trial that engages new users and expands the consumer base on and off campus in your region.
• Communicate clear expectations and guidelines for Student Marketeers to effectively plan and deliver on trial driving plans in market and into student life during key moments & consumption occasions.
• Ensure a strong sales support program in place to drive distribution, excite the trade, and improve in store visibility in and around university.
• Work with your team to create exciting and relevant university initiatives that build brand and can love among students.
• Use program tools and reporting features to steer an effective program focused on the right student groups, to track performance, and find opportunities to reach new consumers, which will help to drive a smarter program.
• Coach and empower each team member in the planning process for a constant flow of fresh mission ideas to grow user base.
• Manage sampling requests externally and internally, ensuring these align with wider priorities.
• Ensure effective interactions to drive positive trial with consumers, overcoming barriers & negative perceptions when needed.
• PEOPLE MANAGEMENT

Requirements

• 2+ years marketing experience.
• Experience in leading teams and managing people.
• A strategic thinker who takes initiative and ownership and “makes things happen”.
• A ‘connector’ who has excellent communication and networking skills, who can open doors and excite people of an idea.
• Strong ‘can do’ attitude, strives for perfection and love for the detail in every project.
• Leadership, motivation and ability to cultivate a team environment.
• Analytical, planning, budgetary and project management competencies.
• Creative mind with a track record of putting new ideas into practice and assessing results.
• Bachelor's degree or equivalent work experience.
• Must be fluent in English, additional language skills an advantage.

Benefits

• Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)