Specialist, Email Marketing & Social Media

Responsibilities

• Execute social strategy and the content calendar across brand channels (LinkedIn, Instagram, Facebook, etc.) for both Qosina and Qosmedix.
• Build and scale leadership's executive thought-leadership presence on social, ghostwriting and shaping their voice with leadership approval.
• Lead campaign email strategy and execution end-to-end from calendar through segmented send for marketing programs and initiatives.
• Create, QA, schedule and deploy segmented emails, newsletters and automated nurture sequences in the approved email platform.
• Own segmentation and list strategy, partnering with Marketing Operations on CRM data quality, consent management, suppression lists and deliverability.
• Run A/B tests of subject lines, creative, calls to action, timing and audience segments; document results and drive recommendations.
• Own reporting and optimization across email and social — opens, clicks, conversions, engagement, attributable leads — and present performance directly to leadership.
• Lead social coverage at trade shows and events alongside Events & Partnerships, with appropriate scheduling and travel planning.
• Follow applicable CAN-SPAM, consent, privacy and platform policies, coordinating with legal or compliance stakeholders as needed

Requirements

• 4+ years of social media and/or email marketing experience, ideally B2B or multi-brand, with demonstrated campaign results.
• Advanced, hands-on ESP/marketing automation experience (HubSpot, Klaviyo, Mailchimp), including segmentation, workflows and deliverability.
• Strong, confident copywriting and editorial judgment for brand voice — proven experience ghostwriting for executives.
• Comfortable owning reporting and presenting insights and recommendations to managers and leadership.
• Bachelor's degree in a related field or equivalent practical experience.