Specialist, Email & Database Marketing

Chicago, IL (On-site)

$60K/yr – $70K/yrMid Level2+ years exp

Posted 6 weeks ago

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Job Summary

Own the end-to-end email and SMS program for a sports brand, blending creative optimization, lifecycle automation, and deliverability risk management to drive engagement and revenue.

  • Campaign execution and content optimization across email and SMS with marketing and design partners.
  • Manage automated journeys in Salesforce Marketing Cloud and Braze, plus vendor integrations (e.g., Movable Ink).
  • Monitor deliverability, regulatory compliance (CCPA/GDPR), and performance metrics to adjust strategy and reporting.

Job Description

Responsibilities:
  • Coordinating and executing campaign-based email sends by working with the marketing and creative services teams to align content with email best practices (ex. recommend ideal content layouts or content features, make copy edits, etc.)
  • Updating automated marketing workflows/journeys in Salesforce Marketing Cloud and/or Braze
  • Working & collaborating closely with outside vendors: ex: Movable Ink
  • Executing A/B tests to improve email engagement rates and conversion rates
  • Launch SMS marketing campaigns & optimize existing triggered campaigns
  • Contributing to email or SMS performance reporting and CRM metrics analysis
  • Staying up-to-date on industry trends and regulations (CCPA, GDPR, etc.), ISPs, monitoring tools and best practices
  • Staying abreast of changes in landscape that require adjustment of strategies to ensure deliverability; recommending changes to Wilson Family of Brands’ email program where opportunities are found
  • Other duties as assigned
Requirements:
  • This role requires a Bachelors Degree and a minimum of 2 years of work experience in an email or marketing-related role.
  • Ability to juggle multiple competing deadlines and responsibilities
  • Strong attention to detail
  • Ability to understand and integrate feedback from partners who are not channel experts
  • Excellent verbal and written communications skills
  • Should be able to make judgements about marketing comms to determine if a message will ‘make sense’ to the target consumer
Preferred:
  • Ecommerce, Sporting goods or lifestyle apparel / “athleisure-wear” industries
  • Salesforce Marketing Cloud
  • Braze or other enterprise level ESPs
  • Knowledge of best email practices
  • Proofreading and marketing copywriting
  • HTML/CSS or languages like AMPscript or Liquid for personalization use cases
Benefits:
  • Medical, dental and vision
  • Pre-tax transit discounts
  • 401(k) with company match
  • Life insurance
  • Paid maternity/paternity leave
  • Professional development opportunities
  • Volunteering programs
  • Team building outings
  • Discounts on Wilson and Amer Sports products
  • On-site health club
WILSON SPORTING GOODS logo

WILSON SPORTING GOODS

3.6 Glassdoor

Wilson Sporting Goods Co., a subsidiary of Amer Sports Corporation, is one of the world’s leading manufacturers of high performance sports equipment, apparel and accessories. Since 1914, Wilson has been on the mission to help athletes everywhere reach their true potential. For more than 100 years, Wilson has studied the powerful and symbiotic relationship an athlete has with his/her equipment. With that relationship in mind, the Company invents, designs and engineers game-changing products using state-of-the-art sports technologies and expertise, and the insights and ambassadorship of its 10,000 member strong Wilson Advisory Staff. This Staff is comprised of top youth, college, amateur, and professional athletes, teams, coaches, programs and leagues from around the world.The Company’s unwavering commitment to innovation pushes its sports into new territories, including digitally connected, socially sharable, and highly customizable products. This dedication and focus is woven throughout the Wilson global culture, which thrives on collaboration, experimentation, passion, teamwork, persistence, ingenuity and positivity.Today, millions of Tennis, Baseball, Softball, Football, Basketball, Soccer, Volleyball and Golf athletes choose to use Wilson products as they prepare for and compete in matches, games, tournaments and championships. Wilson is headquartered in Chicago, IL, with offices and staff in more than 100 countries. The global Wilson team is 1,600 strong and growing.

Founded in 1914
Chicago, Illinois, USA
1.8K employees (315 in marketing)
50% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
1.8M
Monthly Google Ads Budget
$95.1K
Traffic Source Mix
Search
55.8%
Direct
36.9%
Referral
4.2%
Social
1.9%
Paid
1%

Headcount Trend

Current headcount: ~1.8K

Marketing Team

Marketing Team Size
202 (11% of company)
Marketing Roles Posted (Last 30 Days)
1

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