Specialist, Email & Database Marketing

Berwyn, IL (Hybrid)

$60K/yr – $70K/yrMid Level2+ years expOther

Posted 3 months ago

Job Summary

Own the email program for Wilson Family of Brands, coordinating content, testing, and CRM automation while staying compliant and responsive to deliverability signals.

  • Campaign/email planning and content alignment with best practices, coordinating with marketing and creative services and vendors like Movable Ink.
  • Manage automated journeys in Salesforce Marketing Cloud and Braze, plus A/B testing to improve engagement and conversion.
  • Launch and optimize SMS campaigns and contribute to CRM performance reporting.

Job Description

Own the email program for Wilson Family of Brands, coordinating content, testing, and CRM automation while staying compliant and responsive to deliverability signals.

  • Campaign/email planning and content alignment with best practices, coordinating with marketing and creative services and vendors like Movable Ink.
  • Manage automated journeys in Salesforce Marketing Cloud and Braze, plus A/B testing to improve engagement and conversion.
  • Launch and optimize SMS campaigns and contribute to CRM performance reporting.
Wilson Sporting Goods Co. logo

Wilson Sporting Goods Co.

Wilson Sporting Goods Co., a subsidiary of Amer Sports Corporation, is one of the world’s leading manufacturers of high performance sports equipment, apparel and accessories. Since 1914, Wilson has been on the mission to help athletes everywhere reach their true potential. For more than 100 years, Wilson has studied the powerful and symbiotic relationship an athlete has with his/her equipment. With that relationship in mind, the Company invents, designs and engineers game-changing products using state-of-the-art sports technologies and expertise, and the insights and ambassadorship of its 10,000 member strong Wilson Advisory Staff. This Staff is comprised of top youth, college, amateur, and professional athletes, teams, coaches, programs and leagues from around the world.The Company’s unwavering commitment to innovation pushes its sports into new territories, including digitally connected, socially sharable, and highly customizable products. This dedication and focus is woven throughout the Wilson global culture, which thrives on collaboration, experimentation, passion, teamwork, persistence, ingenuity and positivity.Today, millions of Tennis, Baseball, Softball, Football, Basketball, Soccer, Volleyball and Golf athletes choose to use Wilson products as they prepare for and compete in matches, games, tournaments and championships. Wilson is headquartered in Chicago, IL, with offices and staff in more than 100 countries. The global Wilson team is 1,600 strong and growing.

Founded in 1914
Chicago, Illinois, USA
1.8K employees (303 in marketing)

Salaries

Posted range

$60K/yr – $70K/yr

Taken straight from the job posting.

See all Wilson Sporting Goods Co. salaries
Wilson Sporting Goods Co. logo

Specialist, Email & Database Marketing

Wilson Sporting Goods Co. · Berwyn, IL · Hybrid