Specialist, eCommerce

Responsibilities

• Audit client brands and competitors across the digital shelf, then provide analysis and prioritized content-update recommendations.
• Advise clients on best-in-class digital content strategy and optimized product-page content for Amazon.com, Walmart.com, Kroger.com, Target.com, and other leading retailers and marketplaces.
• Serve as a subject matter expert on e-commerce content, retailer requirements, product-page trends.
• Manage content health reporting and content analysis within relevant platforms and workbenches.
• Identify and track emerging product-page content formats and requirements, including A+ Content, Enhanced Brand Content, and Brand Stores.
• Complete audits and assessments of retailer, category, brand and competitive content based on indicators of digital and agentic visibility and conversion.
• Create and refine image-carousel messaging, below-the-fold content, enhanced content, and Brand Store content.
• Translate product information, features, benefits, claims, and brand positioning into clear, shopper needs into focused content briefs that support product discovery and consideration.
• Develop content hierarchies and messaging frameworks that create a consistent product story across PDP elements, product variations, and retailer environments.
• Collaborate with account and creative teams on concepts and executions from initial ideation through production and deployment.

Requirements

• Bachelor's degree in English, communications, advertising, marketing, business, or a related field.
• 1- 2+ years of relevant e-commerce experience at a retailer, CPG company, marketing agency, or advertising agency.
• Good understanding of e-commerce data and analytics, content health reporting, and digital shelf performance.
• Superior verbal, written, presentation, listening, interpersonal, and cross-functional collaboration skills.
• High level of organization and attention to detail, with the ability to manage multiple products, retailers, workstreams, and deadlines.
• Self-starter with accountability, creativity, resourcefulness, a collaborative mindset, and a desire to improve and grow.
• Dynamic communication and leadership skills, with the ability to engage and influence varied audiences.
• Knowledge of current e-commerce trends, consumer packaged goods, and business philosophies around commerce.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances