Specialist, Ecommerce and Digital Marketing

Responsibilities

• Manage day-to-day Shopify admin, including products, variants, collections, metafields, discounts, and settings
• Build product launches, weekly releases, and promotions in Shopify so they go live on time and correctly
• Administer and troubleshoot our app stack, including loyalty, subscription, reviews, returns, and CRM platforms
• Keep product data clean and consistent across Shopify, our ERP, and connected platforms
• Support site merchandising and landing pages alongside our marketing team and developer
• Build, launch, and optimize campaigns on Meta, TikTok, and Google within established account structures and budgets
• Maintain naming conventions, audiences, exclusions, pixels, and conversion tracking
• Refresh creative within campaigns and flag ad fatigue, high frequency, or spend that isn't converting
• Report weekly on spend, ROAS, and CTR by campaign, including week-over-week and trailing trends
• Build and maintain Tableau dashboards and the Tableau Prep flows that feed them from Shopify and ad platforms

Requirements

• 1–2 years of hands-on Shopify admin experience, including products, collections, discounts, apps, and theme basics
• Hands-on campaign management in Meta Ads Manager, plus working experience with TikTok Ads and Google Ads
• Working knowledge of Tableau or a similar BI tool, with the ability to build dashboards, not just read them
• Understanding of pixels, UTMs, attribution windows, and why platform reporting differs
• Comfort with basic test design and a clear sense of what a result can and can't show

Preferred

• DTC or retail e-commerce experience
• Experience with Tableau Prep, SQL, ShopifyQL
• Experience with CRM, loyalty, subscription, or returns platforms
• Experience with an ERP or syncing product data across systems