Responsibilities

• Support the process of building, launching, and monitoring email, SMS, and multi-channel marketing communications campaigns in CRM platforms (e.g., SendGrid; Tix & Go)
• Segment and maintain email lists within the CRM platform
• Collaborate with internal stakeholders to align on data lists, content, and deployment dates
• Draft and edit digital content, including emails, website copy, and mobile content and ensure alignment with ticketing policies and procedures
• Track, analyze, and report on campaign performance metrics
• Leverage technical marketing automation capabilities to streamline workflows and support continuous campaign improvement
• Ensure compliance with data privacy regulations and email marketing best practices
• Support the end-to-end campaign deployment process, including the copy setup, testing, scheduling, and post-launch monitoring and amending, when needed
• Work closely with the Sales Collaterals and Communications team, along with other stakeholders to ensure messaging is aligned across all digital platforms
• Maintain campaign calendars, templates, and internal processes to ensure consistent and efficient campaign deployment

Requirements

• 1-4 years of relevant experience in CRM management and content creation
• Demonstrated copywriting and content drafting skills
• Analytical mindset with the ability to collaborate in a global environment
• SB superb attention to detail and ability to multitask
• Proactive approach to identifying and effectively resolving potential issues in collaboration with team members
• Strong organizational skills
• Bachelor’s degree in Marketing, Communications, Business, or a related field (preferred)
• Proven experience with marketing automation and CRM platforms (prior knowledge of SendGrid is an advantage)
• Experience with basic HTML/CSS for email formatting (preferred)
• Prior experience in segmenting and maintaining email lists within CRH platforms
• Prior experience editing email templates in CRM platform
• Experience creating marketing collaterals for e-commerce to enhance the customer experience during the purchase process
• Strong understanding of email marketing and best practices
• Fluent in English. Spanish and/or French proficiency is a plus
• Knowledge of CRM tools (e.g., SendGrid, Salesforce, Tix & Go)
• Proficient in MS Office (Excel, Word, Power BI, PowerPoint) and online collaboration tools
• Familiarity with Monday.com or similar tools to coordinate tasks and monitor project progress

Preferred

• Experience with HTML/CSS for email formatting (preferred)
• Spanish and/or French proficiency (plus)
• Bachelor’s degree is preferred (appears under requirements)