Responsibilities

• Support the process of building, launching, and monitoring email, SMS, and multi-channel marketing communications campaigns in CRM platforms (e.g., SendGrid; Tix & Go)
• Segment and maintain email lists within the CRM platform
• Collaborate with internal stakeholders to align on data lists, content, and deployment dates
• Draft and edit digital content, including emails, website copy, and mobile content and ensure alignment with ticketing policies and procedures
• Track, analyze, and report on campaign performance metrics
• Leverage technical marketing automation capabilities to streamline workflows and support continuous campaign improvement
• Ensure compliance with data privacy regulations and email marketing best practices
• Support the end-to-end campaign deployment process, including the copy setup, testing, scheduling, and post-launch monitoring and amending, when needed
• Work closely with the Sales Collaterals and Communications team, along with other stakeholders to ensure messaging is aligned across all digital platforms
• Maintain campaign calendars, templates, and internal processes to ensure consistent and efficient campaign deployment

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field (preferred)
• 1-4 years of relevant experience in CRM management and content creation
• Demonstrated copywriting and content drafting skills
• Analytical mindset with the ability to collaborate in a global environment
• Superb attention to detail and ability to multitask
• Proactive approach to identifying and effectively resolving potential issues in collaboration with team members
• Strong organizational skills
• Proven experience with marketing automation and CRM platforms (prior knowledge of SendGrid is an advantage)
• Experience with basic HTML/CSS for email formatting (preferred)
• Prior experience in segmenting and maintaining email lists within CRH platforms

Preferred

• SendGrid knowledge
• HTML/CSS for email formatting (preferred)
• Spanish and/or French proficiency is a plus