Specialist, Digital Content & Experiences

Charlotte, NC (On-site)

$90K/yr – $113K/yrMid Level4+ years expFull time

Posted 5 weeks ago

Job Summary

Own and govern marketing operations data, dashboards, and CRM processes end to end, translating performance into actionable insights while coordinating across UX, Talent Community, and Community Affairs teams; manage Jira, campaigns, spend, and AI-assisted reporting to speed results.

  • Lead dashboards and recurring reports to keep leadership aligned on data-driven priorities
  • Coordinate CRM initiatives with cross-functional teams and events
  • Leverage AI to accelerate analysis and documentation while ensuring accuracy

Job Description

Responsibilities

  • Own marketing and CRM reporting by building, maintaining, and validating dashboards and recurring reports in Sigma to ensure leadership and teams are working from accurate data.
  • Maintain high standards for marketing and CRM data hygiene, including audits, cleanup, documentation, and ongoing quality checks.
  • Manage Jira as the primary project and workflow tool for marketing operations, creating projects, managing tickets, tracking dependencies, and keeping work moving forward.
  • Coordinate CRM campaign projects from intake through launch, organizing requirements, timelines, and handoffs while channel teams execute within the platform.
  • Gather and organize inputs, assets, and approvals needed to support CRM initiatives, ensuring work is launch‑ready and properly documented.
  • Partner with UX teams on CRM and lifecycle initiatives tied to research, testing, and learning objectives.
  • Partner with Talent Community teams to support employee engagement and internal CRM‑driven communications.
  • Partner with Community Affairs teams on CRM and marketing initiatives tied to local events and regional activities.
  • Track marketing spend and campaign performance, ensuring visibility into pacing, outcomes, and operational efficiency.
  • Translate data into clear summaries and insights that help stakeholders understand performance, risks, and next steps.

Requirements

  • 4–6 years of hands‑on digital content experience
  • Direct experience supporting events and activations end‑to‑end
  • Experience working cross‑functionally with Digital, Brand, Retail, and Comms teams
  • Daily working experience with Frontify DAM, used within the last 12 months
  • Hands‑on CMS experience with Contentful, including publishing and QA of live content
  • Experience supporting campaigns tied to:
  • - CMS
  • - Salesforce Marketing Cloud
  • - Lead Capture tools
  • - RSVP workflows

Benefits

  • The benefits of joining Scout include the chance to build products and a company from the ground up. This is a chance to create something new and lasting – with an iconic brand at its foundation. In addition, Scout provides competitive compensation and benefits to support your physical, mental, and financial wellbeing. Program specifics are detailed in company policies and employee benefit guides, select highlights:
  • - Competitive insurance including:
  • - Medical, dental, vision and income protection plans
  • - 401(k) program with:
  • - An employer match and immediate vesting
  • - Generous Paid Time Off including:
  • - 20 days planned PTO, as accrued
  • - 40 hours of unplanned PTO and 14 company or floating holidays, annually
  • - Up to 16 weeks of paid parental leave for biological and adoptive parents of all genders
  • - Paid leave for circumstances related to bereavement, jury duty, voting time, or military leave
Scout Motors Inc. logo

Scout Motors Inc.

3.0 Glassdoor

Scout is more than just a brand, it’s a legacy steeped in a culture of exploration, caretaking, and hard work.To be a Scout isn‘t just to be a part of a company, it‘s to be a visionary and a leader, someone who seeks new paths and imparts lessons learned to others, leading them forward to new horizons. Here at Scout Motors, we‘re carrying forward the heritage of one of the most iconic American vehicles in history. A vehicle dating back to 1960, one that forged the path for future generations of rugged SUVs and will do so once again.Together with the help of our community, we’re designing, engineering, and building the next generation of electric trucks and rugged SUVs for the doers and the ones who can’t be held back. For the ones who roll up their sleeves, push forward, endure the elements, and get the job done. No frills, no excuses, no quitting. We are growing every day and are seeking the next generation of Scouts to join our ranks. So, to all the hard workers out there, the ones who are willing to carry on the Scout legacy, reimagine an American icon, create jobs for Americans, and lead the charge into the future of electric trucks and rugged SUVs, we‘re calling on you to join us. Because #TheWorldNeedsScouts.

Founded in 2022
Detroit, Michigan, USA
1.1K employees (68 in marketing)
50% recommend to a friend

Salaries

Posted range

$90K/yr – $113K/yr

Taken straight from the job posting.

See all Scout Motors Inc. salaries

Marketing Team

Marketing Team Size
21 (2% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
398.1K
Monthly Google Ads Budget
$7.2K
Traffic Source Mix
Search
50.3%
Direct
38.2%
Referral
5.2%
Social
5.2%
Paid
0.9%

Headcount Trend

Current headcount: ~1.1K

Recent News

Scout Motors Inc. logo

Specialist, Digital Content & Experiences

Scout Motors Inc. · Charlotte, NC · On-site