Responsibilities

• Partner with Sales, advertisers, and agencies to shape learning agendas, interpret results, and improve media performance.
• Apply rigorous advertising measurement approaches across attribution, incrementality, marketing mix modeling, and other relevant methodologies.
• Develop scalable measurement programs and guidance that improve decisions and adoption of rigorous measurement practices.
• Shape advertiser-facing insights experiences that translate campaign and audience data into actionable performance recommendations.
• Conduct auction optimization analyses to identify delivery, pricing, and performance opportunities that improve advertiser outcomes.
• Communicate complex concepts clearly and uphold high standards for privacy, quality, transparency, and responsible interpretation.

Requirements

• Have deep expertise (10+ years) in advertising measurement , including experimentation, incrementality testing, attribution, and econometric approaches such as MMM.
• Are a hands-on senior individual contributor who works directly with large datasets using SQL, Python or R, and AI-enabled analytical workflows, without sacrificing rigor or judgment.
• Are a trusted client advisor who can navigate sophisticated advertiser questions, measurement discrepancies, and executive conversations with clarity and sound judgment.
• Have designed or operated lift and incrementality programs , including experiment design, power analysis, governance, diagnostics, and statistical quality standards.
• Bring experience with third-party measurement providers , partner onboarding, APIs or data integrations, and translating partner needs into practical product requirements.
• Have partnered effectively with Product, Engineering, and Data Science to turn measurement methodology into scalable tools, reporting, or platform capabilities.
• Can translate complex statistical concepts into practical decisions for both technical and non-technical audiences.
• Thrive in fast-paced, high-ambiguity environments and can influence across teams without relying on formal authority.
• Care deeply about privacy-forward, trustworthy measurement that helps advertisers understand, prove, and improve media performance.