Responsibilities

• The Specialist, Digital & Channel Marketing is a hands-on marketing execution role responsible for bringing the Minuteman marketing plan to life across social media, paid digital, in-store, and local store channels.
• Reporting to the Manager, Brand & Marketing Planning, this person manages day-to-day social content and paid support, develops creative for digital and in-store use, and helps ensure marketing programs are clear, on-brand, timely, and executable at store level.
• The role also provides dedicated tactical marketing support for branded locations and individual Minuteman stores.
• Working closely with Operations, Merchandising, Loyalty & CRM, and field leadership, the Specialist evaluates local opportunities, recommends practical executional plans, carries approved tactics through implementation, and measures results to help drive traffic, sales, and customer engagement.
• Social Media & Paid Digital
• Manage the day-to-day content calendar and create, schedule, and publish content for branded and Minuteman-owned social channels, including Facebook, Instagram, TikTok, and other relevant platforms.
• Manage boosted posts and other paid digital campaigns within approved budgets, including paid social, search, display, audience targeting, placement, flighting, and basic optimization.
• Monitor comments and messages and partner with Operations to address store-specific questions or issues appropriately.
• Track reach, engagement, traffic, and paid campaign performance and recommend changes based on results and business priorities.
• Creative Development & Production

Requirements

• 3-6 years of experience in digital marketing, social media, local marketing, or marketing communications, preferably in retail, convenience, grocery, restaurant, or QSR environments.
• Hands-on experience managing social media content and paid digital campaigns, including boosted posts, audience targeting, campaign setup, performance monitoring, and social scheduling tools.
• Demonstrated ability to develop marketing creative using Canva, Adobe Photoshop, Illustrator, or similar design platforms.
• Strong writing and editing skills for short-form customer communications, including social, digital advertising, and in-store messaging.
• Comfortable using basic marketing analytics to evaluate engagement, reach, clicks, traffic, and campaign results and translate them into practical recommendations.
• Strong organizational and project-management skills with the ability to manage multiple campaigns, store requests, deadlines, and stakeholders at the same time.
• Ability to work effectively with Operations and field leaders, visit stores as needed, and translate store-level business needs into clear, executable marketing actions.
• Proficiency with Microsoft Excel, PowerPoint, and Word.
• Bachelor's degree in Marketing, Communications, Business, Graphic Design, or a related field preferred.

Benefits

• Family first atmosphere
• Benefits to fit your needs
• Competitive Total Compensation Plans
• Paid time off in your first year
• Team first environment
• Paid Gym Memberships
• Monthly teambuilding exercises
• Everyday Pay if needed
• Flexible Schedules to attend family events
• Professional Training