Responsibilities

• Be accountable for the overall success of Influential's social campaigns
• Build and execute creator strategies specific to campaigns, refine current success metrics, and introduce new success metrics
• Support training of all aspects of planning and audience reporting, use of research tools, as well as the development of writing and presentation skills
• Liaise between the Creator Management team and other key internal groups on each account to ensure client needs are being met
• Strategically identify talent and influencers for campaigns in a way that maximizes ROI and hits brand/client KPIs
• Manage the vetting process for talent presented to brands to ensure alignment with overall brand safety and campaign-specific criteria
• Leverage data and insights to successfully position recommended talent to clients
• Oversee influencer “casting”, negotiation, contracting and content management across different brand campaigns

Requirements

• 3+ years of experience working in a digital, advertising, or influencer marketing environment
• Experience working with talent for influencer driven campaigns in the dermatological skincare vertical
• Comfortable working in a startup environment, creating organization and processes where none may already exist
• Sourcing experience that extends beyond social; you’re comfortable sourcing specialty talent including healthcare providers, dermatologists, and more
• Strong writing skills with the ability to compose client-facing collateral
• Knowledgeable of all major social platforms (Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube)
• Stay up-to-date on the latest trends and innovations in the social realm
• Established network of managers/agents or Influencer contacts
• Knowledge of offline and online space; strong understanding of the relationship between brand, media, and consumer
• Working knowledge of online performance tracking and brand measurement tools
• Strong organizational skills with the ability to multitask, detail-oriented with attention to schedules and timelines, and maintenance of records and materials
• A self-starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross-functional teams.
• Bachelor’s degree or equivalent experience

Preferred

• Experience with on-site or experiential Influencer events
• Experience managing production elements of an Influencer campaign.
• Experience at a marketing-tech or media start-up
• You’re passionate about social media and/or influencer marketing

Benefits

• medical coverage
• dental
• vision
• disability
• 401K
• par parental and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off
• belonging and inclusive experiences for all talent
• Publicis Groupe benefits package details may apply to roles including medical coverage, dental, vision, disability, 401k, and paid time off