Solutions Marketing Manager, Emerging Industries

Responsibilities

• Develop and execute solutions marketing strategy across a number of different priority industries and customer segments
• Craft differentiated positioning and messaging for industries and their sub-sectors across solutions pages, campaign materials, and content
• Lead go-to-market for industry product and solution launches, including sector-specific product offerings and relevant MCP integrations and skills
• Partner with field marketing and sales leaders to build industry points of view, use cases, and programs around major launches and flagship industry events
• Build persona-based solutions that speak to specific types of users across industries, such as finance, legal, customer support, and operations teams
• Adapt industry and persona narratives for different customer segments, including Enterprise, Commercial, SMB, and Startups
• Partner with the alliances team on joint go-to-market with industry partners, including shared positioning, launch coordination, and integrated campaign moments
• Work with communications, social, and content teams on executive thought leadership, customer stories, and speaking opportunities relevant to each industry
• Enable sales teams with compelling materials, outbound campaigns, and pipeline-driving initiatives for priority industry accounts
• Report on which channels and campaigns are driving results and identify opportunities for iteration

Requirements

• Direct experience marketing software products across multiple industries or customer segments in tandem, and know how to find what’s distinct in each and what can scale across them
• Familiar with developing solutions that span both technical and business buyers, working closely with enterprise architecture teams or transformation offices
• Track record of building solutions that significantly expand deal sizes and accelerate sales cycles
• Quick learner who can absorb context on new industries, buyer dynamics, and regulatory considerations rapidly, and speak credibly with the customers and partners in them
• Strategic and tactical operator, comfortable setting an industry strategy with senior leaders and rolling up your sleeves to ship
• Strong written and verbal communication skills, with an ability to translate complex AI capabilities into clear, compelling narratives for technical and business audiences
• Thrive in a 0-to-1 environment, can shift priorities quickly, and can build processes where none exist
• Excel at cross-functional collaboration and are comfortable being the connective tissue between product, sales, partnerships, communications, and marketing teams
• Passionate about AI’s potential to transform how industries work while maintaining focus on responsible, safe deployment

Preferred

• 8+ years of B2B product marketing or solutions marketing experience working inside of software companies
• Demonstrated success in creating vertical-specific solutions for operationally intensive or regulated industries
• Possess certifications or deep knowledge in cloud platforms, enterprise architecture - experience with usage-based or consumption pricing models strongly preferred
• Experience marketing AI/ML products or emerging technology to enterprise buyers
• Track record of building marketing programs from scratch at a growth-stage company