Solutions Marketing Manager - Software & Cloud

Responsibilities

• Go-to-Market Leadership - Translate executive business goals, including pipeline, growth, customer acquisition, adoption, renewal, and expansion, into performance-focused go-to-market plans. - Develop marketing strategies for business and technical decision-makers, including CIOs, CTOs, cloud leaders, IT operations, application and data leaders, procurement, finance, architects, and partner sellers. - Partner with Software & Cloud leadership stakeholders to understand portfolio strategy, roadmaps, partner priorities, funding and co-sell motions, and market opportunities. - Own capability mapping, offering development support, solution positioning, and first-level strategy alignment for the pillar. - Coordinate the Software & Cloud pillar pod, connecting solution marketing, hyperscaler partner marketing, campaigns, content, events, creative, sales enablement, and business stakeholders around shared priorities and measurable outcomes.
• Positioning and Messaging - Define clear, customer-friendly narratives across the strategic software advisory and hyperscaler portfolio, including licensing, professional services, and managed services. - Differentiate SHI by developing a unified software and cloud customer story focused on business value that resonates with target audiences. - Create targeted solution playbooks and persona-specific content for economic buyers, technical buyers, procurement leaders, partner sellers, and SHI sales and overlay teams. - Translate hyperscaler and software partner priorities and funding opportunities into consistent SHI positioning while maintaining SHI’s differentiated point of view.
• Portfolio and Solution Development - Partner with practice and technical teams to map capabilities, identify portfolio gaps, prioritize repeatable offerings, and support solution packaging and lifecycle management. - Turn approved solution descriptions into market-ready foundations, including catalog listings, one-pagers, overview presentations, marketplace and co-sell content, and internal launch communications. - Clarify the customer problem, outcomes, target audience, differentiation, proof points, delivery approach, and partner alignment for each prioritized offering. - Support cross-platform and multi-cloud stories spanning Azure, AWS, and GCP while accurately reflecting internally delivered, managed, and partner-delivered capabilities. - Maintain alignment between SHI’s internal solution catalog and external hyperscaler marketplaces or co-sell listings, where applicable.
• Market Analysis - Conduct market, competitive, partner, and customer research to monitor cloud adoption, software buying models, hyperscaler developments, AI and data platform shifts, marketplaces, consumption, commitments, renewals, and emerging customer needs. - Translate market insights and analyst information into actionable recommendations for portfolio development, messaging, campaigns, sales readiness, and partner activation. - Act as the voice of the customer to inform solution packaging, partner strategy, roadmap priorities, and go-to-market decisions. - Monitor competitor positioning and ecosystem changes to identify whitespace and sharpen SHI’s differentiation.
• Sales Enablement, Solution Launches, and Adoption - Work with creative and content teams to develop high-impact marketing and sales assets, including messaging frameworks, customer journey maps, ROI stories, solution briefs, overview decks, battlecards, marketplace copy, and partner-facing materials. - Equip SHI sales, specialist and overlay teams, pre-sales resources, and partner sellers with messaging, use cases, plays, and customer conversation guides. - Support solution and service launches with clear handoffs, internal communications, catalog readiness, campaign inputs, partner activation, and success measurement. - Support advocacy programs through case studies, customer success stories, win narratives, references, and proof points that demonstrate adoption and measurable value. - Help sellers connect licensing and cloud transactions to advisory, professional, managed, and optimization services that expand customer outcomes and lifetime value.
• Content and Demand Generation - Help achieve demand generation goals by shaping integrated campaigns that create qualified pipeline for priority software, cloud, and hyperscaler solutions. - Partner with hyperscaler marketing, campaign, content, editorial, field, and event teams to translate pillar priorities into coordinated activation across SHI-owned and partner channels. - Develop content that resonates with IT, cloud, data, application, procurement, finance, and business leaders and guides them through the buying journey. - Leverage major ecosystem moments, including Microsoft Ignite, AWS re:Invent, Google Cloud Next, executive briefings, webinars, and partner field programs, to amplify differentiated SHI stories and accelerate opportunity creation.
• Thought Leadership and Analyst Relations - Support software and cloud thought leadership through owned and earned media initiatives that establish SHI as a practical, outcome-focused guide across complex partner ecosystems. - Support analyst relations and market education that strengthen SHI’s software, cloud, and hyperscaler credibility. - Identify opportunities to connect cloud, AI, security, data, modern workplace, and spend optimization narratives into a cohesive SHI point of view.
• Performance Metrics - Define and track KPIs for positioning, content, campaigns, launches, partner activation, pipeline influence, adoption, marketplace engagement, and sales readiness. - Use performance data, customer feedback, partner insights, and field input to continuously optimize strategies and investment priorities. - Provide concise updates to senior leadership on key initiatives, dependencies, risks, decisions, and business outcomes.
• Behaviors and Competencies - Analytical Thinking: Synthesizes complex market, portfolio, customer, partner, and performance data into clear insights and recommendations. - Business Acumen: Connects marketing strategy to revenue growth, pipeline, adoption, renewals, customer value, and partner objectives. - Communication: Simplifies software, licensing, cloud, and technical concepts for diverse internal, customer, and partner audiences. - Customer-Centric Mindset: Uses customer needs, buying dynamics, and feedback to guide positioning, packaging, and go-to-market priorities. - Strategic Thinking: Develops and executes integrated initiatives across multiple platforms, stakeholders, and routes to market. - Collaboration: Builds alignment across business leaders, technical experts, sales, partner teams, and marketing functions to drive decisions and action. - Project and Goal Focus: Manages multiple priorities, dependencies, and launches with clear ownership and disciplined follow-through. - Curiosity and Learning Agility: Maintains fluency in rapidly evolving hyperscaler platforms, partner programs, AI, cloud economics, and software buying models. Skill Level Requirements - Excellent copywriting and messaging ability – Intermediate to Advanced. - Ability to understand audiences and adapt communications for executive, technical, sales, customer, and partner stakeholders – Intermediate to Advanced. - Ability to create compelling messages that differentiate SHI across software, cloud, and services – Intermediate to Advanced. - Ability to build go-to-market plans, messaging frameworks, solution briefs, presentations, playbooks, and campaign inputs – Intermediate to Advanced. - Working knowledge of Microsoft, AWS, and GCP ecosystems, partner motions, marketplaces, and cloud services – Intermediate. - Proficiency in the Microsoft 365 suite – Intermediate. - Strong stakeholder management, facilitation, project management, time management, and organizational skills – Intermediate to Advanced. - Ability to manage a high-volume role and multiple concurrent initiatives in a large, distributed organization – Intermediate to Advanced. - Strong technical literacy, particularly in cloud and AI, with the ability to simplify complex concepts without sacrificing accuracy. - Excellent written, verbal, facilitation, and presentation skills. - Metrics-driven approach with the ability to connect marketing activity to incremental business results. - Ability to manage multiple projects simultaneously and navigate changing priorities, dependencies, and stakeholder needs. - Natural curiosity and empathy for customers, sellers, technical teams, and partners.
• - Other Requirements - Completed bachelor’s degree or relevant work experience required. - 3–5 years of product, services, or solutions marketing experience. - Demonstrated experience marketing solutions or services aligned with hyperscalers such as Microsoft Azure, AWS, and GCP. - Familiarity with strategic software partners and adjacent platforms such as ServiceNow, Adobe, data platforms, or cloud management technologies. - Experience translating cloud platforms, licensing and consumption models, marketplaces, commitments, renewals, partner funding, and co-sell motions into customer and seller value propositions. - Proven ability to develop comprehensive go-to-market plans and execute launches that drive awareness, partner engagement, sales readiness, and qualified pipeline. - Position may require up to 25% travel. - Preferred - Product, services, or solutions marketing experience within B2B technology, IT services, consulting, or solution provider environments.

Requirements

• Completed bachelor’s degree or relevant work experience required.
• 3–5 years of product, services, or solutions marketing experience.
• Demonstrated experience marketing solutions or services aligned with hyperscalers such as Microsoft Azure, AWS, and GCP.
• Familiarity with strategic software partners and adjacent platforms such as ServiceNow, Adobe, data platforms, or cloud management technologies.
• Experience translating cloud platforms, licensing and consumption models, marketplaces, commitments, renewals, partner funding, and co-sell motions into customer and seller value propositions.
• Proven ability to develop comprehensive go-to-market plans and execute launches that drive awareness, partner engagement, sales readiness, and qualified pipeline.
• Position may require up to 25% travel.
• Strong stakeholder management, facilitation, project management, time management, and organizational skills.
• Working knowledge of Microsoft, AWS, and GCP ecosystems, partner motions, marketplaces, and cloud services.
• Proficiency in the Microsoft 365 suite.

Preferred

• Preferred Product, services, or solutions marketing experience within B2B technology, IT services, consulting, or solution provider environments.

Benefits

• Health, wellness, and financial benefits to offer peace of mind to you and your family.
• Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending.