Responsibilities

• Coordinate and execute a comprehensive marketing strategy for cybersecurity across key segments: enterprise security operations, threat intelligence, detection and response, governance/risk/compliance, MSSPs and more
• Craft differentiated positioning and messaging across solutions pages, campaign materials and content for distinct audiences within the vertical
• Support go-to-market for product and solution launches including sector-specific offerings and relevant MCP integrations and skills (SIEM, SOAR, EDR, threat intelligence platforms, etc.)
• Partner with the alliances team on joint go-to-market with cybersecurity partners, including shared positioning, launch coordination, and integrated campaign moments across security platform and services partners
• Partner with communications on executive thought leadership regarding AI's potential to tip the balance toward defenders, including flagship announcements in the context of key security initiatives
• Work with the social and content teams on a cybersecurity content calendar that highlights use cases, case studies, and partnership announcements
• Drive thought leadership initiatives and speaking / event opportunities relevant to the security community
• Enable sales teams with compelling materials, outbound campaigns, and pipeline-driving initiatives for security-led enterprise accounts
• Report on which channels and campaigns are driving results and identify opportunities for iteration

Requirements

• Have direct experience marketing software products to security audiences, including familiarity with how CISOs, SOC leaders, and security engineering teams evaluate and buy technology
• Thrive in a 0-to-1 environment — can build processes where none exist and navigate ambiguity across a complex stakeholder landscape
• Are an adaptable generalist with exposure and competency within multiple marketing functions (content, campaigns, social, analytics, sales enablement)
• Have strong written and verbal communication skills, with an ability to translate complex AI capabilities into clear, compelling narratives for both technical practitioners and non-technical audiences
• Are a quick learner who can absorb context on security workflows, buyer dynamics, and compliance frameworks rapidly
• Excel at cross-functional collaboration — comfortable being the connective tissue between product, sales, partnerships, communications, and marketing teams
• Are passionate about AI's potential to strengthen cyber defense while maintaining focus on responsible, safe deployment

Preferred

• Have 8+ years of marketing experience with at least 2 years of experience in cybersecurity, security operations, or the broader security technology space
• Have worked in or with security organizations and understand the distinct priorities and decision-making dynamics of security buyers
• Possess experience with event marketing at security conferences (e.g., RSA Conference, Black Hat, Gartner Security & Risk, ISAC events)
• Have a background in enterprise sales enablement, particularly in complex or regulated industries
• Show a track record of building marketing programs from scratch at a growth-stage company
• Demonstrate interest in the responsible deployment of AI in security contexts, including an awareness of the dual-use considerations unique to cybersecurity use cases