Solution Marketing Manager

Raleigh, NC (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end solution marketing lifecycle for Bandwidth's market segments, shaping messaging, assets, and go-to-market plans while partnering with Marketing, Product, and Sales to launch features, compete, and surface customer insights.

  • Market messaging and positioning: translate product value into audience-ready narratives and materials.
  • Go-to-market collateral and enablement: create pitches, battlecards, call scripts, and sales assets for launches.
  • Cross-functional orchestration and intelligence: coordinate with Marketing/Product, gather feedback from customer meetings, and inform strategy with field insights.

Job Description

Responsibilities

  • Develop broad expertise across Bandwidth's solutions aligned to a particular market, understanding how our products address key pain points for business customers and communicating that value clearly across audiences.
  • Facilitate competitive intelligence efforts by building and maintaining battlecards, competitive collateral, and training materials that keep Revenue teams sharp and prepared.
  • Partner cross-functionally with Marketing and Product teams to support solution launches and feature releases — operating within the product release cycle to craft relevant communications for partners and customers and execute clear, effective go-to-market plans.
  • Contribute to core messaging work, including value proposition development and messaging pillars, ensuring our positioning is aligned to attract in-market buyers and users.
  • Create a broad range of assets including presentations, product pitches, competitive battlecards, positioning documents, call scripts, sales enablement collateral, demo materials, video scripts, website copy, and more.
  • Attend prospect and customer meetings and gather intelligence through revenue tools such as Clari Copilot, surfacing direct product feedback and routing insights to the appropriate internal teams.
  • Coordinate and write proposals for RFIs and RFPs as needed; maintain solution marketing tools and systems including Highspot, Confluence, Drive, and internal intelligence forms.
  • Engage in cross-functional initiatives that drive efficiency across a matrixed, global organization — owning and achieving personal targets while staying mindful of how they connect to broader team goals.
  • Attend industry events, monitor trade publications, and participate in seminars and webinars to stay current on market conditions, customer needs, and the competitive landscape.

Requirements

  • Education: Bachelor’s degree preferably in Marketing, Business/Communications, Computer Science or related discipline.
  • Experience: Minimum 5 years of prior marketing experience, with 1 of those in a product/solution marketing or related market-facing role.
  • Knowledge: Basic understanding of the product launch cycle, the marketing funnel, and how solution marketing helps achieve revenue targets.
  • Skills: Strong written and presentation skills with the ability to translate technical information into simple, audience-appropriate language and customer benefits.
  • Highly organized self-starter with a high say-do ratio and a deep sense of ownership over individual and team goals. Effective prioritization and time management, with the ability to operate independently in a matrixed organization.
  • Collaborative team player with strong interpersonal skills and a high degree of professionalism.
  • Ability to travel up to 10% is required.

Preferred

  • Experience: Telecommunications or Communications Software industry experience is a plus

Benefits

  • 100% company-paid Medical, Vision, & Dental coverage for you and your family with low deductibles and low out-of-pocket expenses.
  • All new hires receive four weeks of PTO.
  • PTO Embargo. When you take time off (of any kind!) you’re embargoed from working. Bandmates and managers are not allowed to interrupt your PTO – not even with email.
  • Additional PTO can be earned throughout the year through volunteer hours and Bandwidth challenges.
  • “Mahalo moments” program grants additional time off for life’s most important moments like graduations, buying a first home, getting married, wedding anniversaries (every five years), and the birth of a grandchild.
  • 90-Minute Workout Lunches and unlimited meetings with our very own nutritionist.
Bandwidth Inc. logo

Bandwidth Inc.

3.9 Glassdoor

Bandwidth is the universal communications platform that simplifies how businesses deliver integrated global experiences. It's flexible and ready to integrate with your entire communications stack. It's built on our own global network for unmatched reliability. And it's grounded in both telecom and real-world software expertise. So you can create exceptional experiences for customers—anywhere in the world.Check out the platform that Cisco, Google, Microsoft, RingCentral, Uber, Zoom and more use to create unforgettable experiences.Visit the link below ⬇️ to start communicating!

Founded in 1999
Raleigh, North Carolina, USA
1.2K employees (65 in marketing)
68% recommend to a friend
73% CEO approval

Traffic Signals

Monthly Visitors
184.9K
Monthly Google Ads Budget
$305.1K
Traffic Source Mix
Search
31.6%
Direct
58.9%
Referral
7.3%
Social
1.3%
Paid
0.8%

Headcount Trend

Current headcount: ~1.2K

Marketing Team

Marketing Team Size
47 (4% of company)
Median Career Experience
12 years
Median Tenure
5 years

Funding

Total Funding
$20.5M
Last Raise
$20.5M
Post IPO Equity, 8 years ago

Funding History

  • Jun 2018
    Post IPO Equity
  • Jan 2018
    Post IPO Equity
  • Mar 2011
    Series Unknown • $20.5M

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