Responsibilities

• Ideate short-form content concepts for Icon's clients across all social platforms and develop repeatable formats designed to perform at scale
• Stay obsessively current on platform trends, algorithm shifts, viral mechanics, and hook structures, and translate those insights into actionable content ideas
• Contribute to client content strategy by aligning creative concepts with strategic goals and Icon's branded social philosophy
• Serve as the primary shooter and director for social-first content in the field, capturing athletes, talent, and brand moments in fast-paced, high-pressure, unscripted environments using mobile devices and mirrorless cameras
• Direct high-level talent with confidence and composure, maximizing every shoot by capturing not just what's planned but the moments others would miss
• Travel as needed for shoots, events, tournaments, and activations. This role goes where the content is
• Edit short-form content at a high level in Adobe Premiere Pro with refined pacing, strong hook structures, intentional sound design, and platform-native formatting
• Deliver polished, on-brand content quickly and consistently, understanding that turnaround times in social are measured in hours and the best content has a short shelf life
• Support long-form content production as needed, contributing footage, b-roll, and social cutdowns from larger shoots
• Manage content across all client social media platforms: uploading posts, writing captions, crafting on-screen text, and ensuring every piece of content aligns with the page aesthetic and brand voice

Requirements

• 2 to 4+ years creating vertical-first, social-native video content (agency, creator, brand, or media company experience preferred. A strong personal portfolio or brand you've built counts)
• Demonstrated experience shooting and directing content in fast-paced, unscripted environments with talent, athletes, or high-profile individuals
• Proven ability to produce short-form content that performs at scale. You can point to the work and the numbers behind it
• Proficiency with mobile cinematography and mirrorless cameras
• Strong editing skills in Adobe Premiere Pro with refined pacing, strong hooks, and creative storytelling
• Deep understanding of TikTok, Instagram Reels, YouTube Shorts, and X, including what's trending, why it's trending, and how to make it work for a brand
• Strong copywriting instincts for captions, on-screen text, and hooks that drive engagement
• Working knowledge of social media analytics and the ability to translate data into creative decisions

Preferred

• Proficiency in Adobe Photoshop for basic graphic design, retouching, photo editing, or carousels
• Experience with lighting, audio capture, and field production logistics
• A great eye for still photography and capturing "post-worthy" moments during shoots
• Experience with collaboration tools such as Frame.io, Slack, Google Workspace, or Notion
• Background in sports, athlete, or entertainment content

Benefits

• Optional health, dental, and vision insurance available