Social Strategy Manager - Podcasts, Audiobooks & Fitness

Responsibilities

• Lead organic social strategy for high-impact campaigns, creator partnerships, and cultural moments across Spotify's podcasts, books, and fitness experiences, from initial planning through launch and evaluation.
• Turn integrated marketing objectives into creative, platform-native social strategies that engage audiences, strengthen fandoms, and support business goals.
• Manage complex social campaigns across internal teams and agency partners, coordinating briefs, timelines, creative development, approvals, and delivery.
• Partner with Creative, Communications, Marketing, Product, Content Partnerships, Paid Media, Legal, and external agencies to develop integrated campaigns and culturally relevant social experiences.
• Identify emerging audience behaviors, creator trends, and cultural opportunities, developing proactive social programming that keeps Spotify and its creators connected with fans between major campaigns.
• Shape social creative and content capture strategies for podcasts, long-form video, live events, and experiential activations, providing clear direction and actionable feedback to creative and production partners.
• Develop social strategy frameworks and best practices, sharing recommendations with cross-functional teams and senior stakeholders to strengthen how Spotify approaches organic social marketing.
• Define campaign success metrics alongside analytics partners, evaluate performance, and turn audience insights into recommendations that improve future campaigns and ongoing social programming.

Requirements

• You have 7+ years of experience in organic social media strategy, social marketing, or a related role within consumer, entertainment, technology, or media brands.
• You have experience developing social strategies for integrated marketing campaigns, balancing business objectives, audience needs, and platform-native creative ideas.
• You understand how audiences engage with podcasts, books, fitness, and creator-led content, and you're interested in building meaningful connections between creators and their communities.
• You have strong editorial judgment and a practical understanding of internet culture, emerging trends, and how to identify relevant opportunities for brands.
• You understand major social platforms, including Instagram, TikTok, YouTube, Reddit, and emerging channels, and know how to adapt content strategies to different audience behaviors.
• You can manage complex projects, collaborate across functions, and guide agency partners through creative development, production, and campaign execution.
• You use social analytics and performance insights to set goals, evaluate results, and make informed strategic recommendations.
• You communicate ideas clearly, build trusted relationships with stakeholders, and make thoughtful decisions when priorities shift or information is evolving.

Benefits

• health insurance
• six-month paid parental leave
• 401(k) retirement plan
• monthly meal allowance
• 23 paid days off
• paid flexible holidays
• paid sick leave