Social Strategist, US

New York City, NY (Hybrid)

$70K/yr – $90K/yrMid LevelFull time

Posted 2 weeks ago

Job Summary

Own and drive social strategy for key clients, turning business goals into campaigns, collaborating across teams, and using data-driven insights to optimize impact.

  • Define and implement social strategies and campaigns
  • Lead measurement and reporting to guide recommendations

Job Description

Responsibilities

  • Responsible for developing the social strategy for assigned key clients across the business that will drive brand awareness and increase engagement.
  • Translating overarching business objectives into effective, social media marketing strategies, campaigns and plans that will drive social impact.
  • Working closely with departments across the agency to develop and create the best work and ensure we are supporting the needs and goals of the client.
  • Proactively bringing recommendations and ideas to agency partners, client leads and relevant departments.
  • Analyze social media metrics and generate reporting to measure the effectiveness of campaigns and ensure strategic recommendations are data driven

Requirements

  • Ideally, you’ll have experience in a social agency or dedicated social team.
  • Experience developing social strategies, research and planning, turning insights into clear, compelling recommendations.
  • Able to create smart, well-designed strategy decks and present confidently to clients and senior stakeholders.
  • Strong understanding of social platforms, analytics, tools and best practice, with a genuine passion for social.
  • Proven experience developing and supporting successful social campaigns.
  • Comfortable managing multiple clients, priorities and internal resource.
  • Strong knowledge of culture and the social landscape.
  • Proactive, collaborative and willing to go the extra mile to deliver great work.

Benefits

  • Flexible Hybrid working. We work 3 days in the office and 2 from home
  • 20 days of paid time off (PTO), in addition to all U.S. Federal Holidays.
  • Birthday Day off – an extra day to celebrate your big day
  • Wellbeing day off — one additional day off plus a $50 voucher to support your wellbeing.
  • Private Healthcare cover, Tech scheme + more
  • Coolr weekly socials - we get together every week to connect as a team
Coolr logo

Coolr

4.6 Glassdoor

Coolr is an award-winning social media and influencer marketing agency, with offices in London. Voted Best Large Agency - Global Social Media Awards 2024, Social Media Agency of The Year - UK Agency Awards 2024, and Digital Agency of The Year in EMEA at the Sabre Awards 2025.

Founded in 2016
London, England, GBR
152 employees (79 in marketing)
82% recommend to a friend
90% CEO approval

Salaries

Posted range

$70K/yr – $90K/yr

Taken straight from the job posting.

Social Media median pay in the United States

$78K/yr

Most pay falls between $64K and $100K. Based on 4,136 salaries.

See all Coolr salaries

Marketing Team

Marketing Team Size
45 (30% of company)
Median Tenure
0.8 years
Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
20K
Traffic Source Mix
Search
45.6%
Direct
38.3%
Referral
7.9%
Social
7%
Paid
1%

Headcount Trend

Current headcount: ~156
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Social Strategist, US

Coolr · New York City, NY · Hybrid