Social Strategist at OLIVER Agency - North America | Philadelphia, PA | $98K/yr – $109K/yr

Social Strategist

Philadelphia, PA (On-site)

$98K/yr – $109K/yrMid LevelFull time

Posted 5 months ago

Drive social strategy and content across platforms to grow engagement and conversions, with measurable impact on brand presence.

Develop comprehensive social media strategies that align with brand objectives and drive engagement, reach, and conversion across key platforms
Create content strategies and editorial calendars that balance planned campaigns with real-time social opportunities and cultural moments
Analyze social media performance using metrics including engagement rates, reach, sentiment, and conversion attribution to optimize future content
Collaborate with creative teams to develop social content formats, visual identities, and brand voice guidelines that resonate with target audiences
Build community management approaches that foster genuine engagement and handle customer service interactions professionally
Transform audience insights and social listening data into actionable content recommendations and campaign optimizations
Guide internal influencer strategies that expand reach and build credibility
Coordinate with PR, advertising, and content teams to ensure social media supports integrated marketing campaigns
Stay current with platform algorithm changes, emerging social trends, and new feature rollouts to maintain competitive advantage
Deliver social programs that improve key metrics such as follower growth, engagement rates, brand sentiment, and social-driven conversions

A portfolio demonstrating successful social media strategy development, with strong understanding of platform-specific content optimization
Proficiency in social media management platforms such as Sprout Social, Hootsuite, or Buffer, plus native platform analytics
Experience developing content strategies that balance brand messaging with audience interests and cultural relevance
Understanding of social media advertising, including audience targeting, budget optimization, and campaign measurement
Ability to analyze social media data and translate insights into strategic recommendations for content and community growth
Strong storytelling skills for creating compelling social content that drives engagement and supports brand objectives
Experience with social listening tools and sentiment analysis to inform strategy and manage brand reputation
Proficiency with Gen AI tools (ChatGPT, Claude, Midjourney, Copy.ai) to enhance content ideation, copywriting, and visual concept development
Agentic mindset: ability to break down complex social media challenges systematically and identify optimal content and engagement approaches
Experience using AI for social listening analysis, trend identification, and audience insight generation